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Regional VP/Sales Manager - East

Job Description:

Title: Regional VP/Sales Manager - East

Reports to: VP, North America Sales

Location: East Region

Travel: 50-75%

The position provides leadership and direction for the overall management and sales success of Genie Aerial Work Platforms (AWP) for the East Region.

What you'll do

  • Responsible for the overall sales performance and leadership for the Region.
  • Provide leadership, training, and development of the sales team.
  • Ensure continued sales growth and market share in assigned region by enhancing existing dealer/customer base as well as identifying and targeting new distribution.
  • Providing strong direction in sales forecasts, managing discounts, improving company profit margin, and managing operational expenses to establish budget guidelines. 
  • Responsible for the development of annual business plans for assigned areas and similar plans for Regional Sales Managers.
  • Develop short and long-term plans to achieve business objectives.

What you'll bring

  • A bachelor’s degree in business, finance, marketing, engineering or the equivalent specialty.
  • Internal candidates preferred.
  • Requires 12+ years of experience in commercial or industrial sales.  Experience with aerial products or a related industry (such as the equipment rental industry) is required.
  • Minimum of 5 years of management experience.  Experience managing remote teams and a broad geographic territory is strongly preferred.
  • Demonstrated ability to build strong business relationships.
  • Proven ability to handle multiple priorities in a continuously changing environment.
  • Demonstrate the ability to effectively support change.
  • Excellent problem-solving, organizational and communication skills.
  • Demonstrated understanding of and ability to support company policies and procedures.  
  • Ability to work independently while coordinating activities with a variety of teams.
  • Demonstrated understanding of financial management.
  • Extensive travel is required (50% - 75%) to visit distributors and customers. 

Leadership Skills:

  • Inspire Trust:  Be the credible leader others choose to follow—one with both character and competence.   
  • Create Vision:  Clearly define where your team is going and how they are going to get there.   
  • Execute Strategy:  Consistently achieve results with and through others using disciplined processes.   
  • Coach:  Unleash the ability of each person on your team to improve performance, solve problems, and grow their careers.   

Key skills include:

  • Transparency
  • Integrity and trust
  • Operational expertise
  • Business acumen including financial awareness
  • Listening skills
  • Influencing skills – internal and external
  • Negotiating skills
  • Process Management skills
  • Collaboration        

Salary: The salary range for this position is $185,000 - $200,000 USD. The salary range may be higher or lower depending on the applicant’s location. In addition to base salary, this position is eligible for a performance bonus. All eligible Team Members will be offered health insurance (medical, dental, vision, Rx), life insurance, accidental death & dismemberment (AD&D), short-term and long-term disability, extended leave options, paid time off, company holidays, 401k matching, employee stock purchase plan, legal assistance, wellness programs, tuition reimbursement and discount programs.

Why join us

  • We are a global company, and our culture is defined by our Values — Integrity, Respect, Improvement, Servant Leadership, Courage, and Citizenship. Check out this video! The Terex purpose.

  • Safety is an absolute way of life. We expect all team members to prioritize safety and commit to Zero Harm.

  • Our top priority is creating an inclusive environment where every team member feels safe, supported, and valued.

  • We make a positive impact by providing innovative solutions, engaging our people, and operating in a sustainable way.

  • We are committed to helping team members reach their full potential.

  • Through innovation and collaboration, our vision remains forward-looking, and we aim to be a catalyst for change, inspiring others to build a better world for generations.

  • We offer competitive salaries, health insurance (medical, dental, vision, Rx), life insurance, accidental death & dismemberment (AD&D), short-term and long-term disability, extended leave options, paid time off, company holidays, 401k matching, employee stock purchase plan, legal assistance, wellness programs, tuition reimbursement and discount programs.

  • For more information on why Terex is a great place to work click on the link - Careers | Terex Corporate




If you are interested in an open position but feel you may not meet all the listed qualifications, we still encourage you to apply.

About Terex:

Terex Corporation is a global industrial equipment manufacturer of materials processing machinery, waste and recycling solutions, mobile elevating work platforms (MEWPs), and equipment for the electric utility industry. We design, build, and support products used in maintenance, manufacturing, energy, minerals and materials management, construction, waste and recycling, and the entertainment industry. We provide best-in-class lifecycle support to our customers through our global parts and services organization, and offer complementary digital solutions, designed to help our customers maximize their return on their investment. Certain Terex products and solutions enable customers to reduce their impact on the environment including electric and hybrid offerings that deliver quiet and emission-free performance, products that support renewable energy, and products that aid in the recovery of useful materials from various types of waste. Our products are manufactured in North America, Europe, and Asia Pacific and sold worldwide.

Additional Information:

We are passionate about producing equipment that helps improve the lives of people around the world and providing our team members with a rewarding career and the opportunity to make an impact.  We are committed to recruiting, engaging, developing, and retaining team members at all levels of our global workforce.  Our culture is defined by our Terex Way Values – Integrity, Respect, Improvement, Servant Leadership, Courage, and Citizenship.  Our values are the driving force behind our commitment to maintain an inclusive, supportive, non-discriminatory, and safe workplace for all team members.  To that end, we are committed to actively foster a culture where every team member feels valued, listened to, and appreciated. We are committed to being fair and impartial in our decisions. As an Equal Opportunity Employer, employment decisions are made without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. If you are a qualified individual with a disability, including disabled veterans, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability.  You can request reasonable accommodations by contacting the recruiting department (person or department) at Globaltalentacquisitions@terex.com

The Company offers competitive salaries, advancement opportunities, and a full range of benefits, including paid vacation, 401(k), medical, dental, and vision.

Average salary estimate

$192500 / YEARLY (est.)
min
max
$185000K
$200000K

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DATE POSTED
January 8, 2026
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