Director of Product Marketing, Growth & Demand

Company Overview

TENEX.AI is an AI-native, automation-first, built-for-scale Managed Detection and Response (MDR) provider. We are a force multiplier for defenders, helping organizations enhance their cybersecurity posture through advanced threat detection, rapid response, and continuous protection. Our team is composed of industry experts with deep experience in cybersecurity, automation, and AI-driven solutions. Backed by leading investors, we are rapidly growing and seeking top talent to join our mission of revolutionizing the MDR landscape.

We are looking for an exceptional and strategic marketing leader to establish, scale, and guide our marketing function within a high-growth, mission-driven organization. As the Director of Product Marketing, Growth & Demand, reporting directly to the VP of Marketing, this role will serve as a key strategic advisor to the sales and revenue teams, playing a pivotal role in driving growth, retention, campaign creation, and most importantly qualified lead generation. This is a foundational hire, perfect for a marketer who excels in zero-to-one environments and is eager to build something meaningful.

Culture is one of the most important things at TENEX.AI. Explore our culture deck at culture.tenex.ai to witness how we embody it, prioritizing the irreplaceable collaboration and community of in-person work.

Location: This role will require onsite in one of our 3 locations based in Overland Park, KS; San Jose, CA; or our HQ Sarasota, FL.

Job Responsibilities

• Lead growth marketing strategy and execution across the full marketing funnel, focusing on conversion rate optimization, campaign performance, and measurable revenue impact.

• Own end-to-end campaign management and execution for product launches and key initiatives, including audience segmentation, channel strategy (SEO, paid media, email, webinars), and performance analysis.

• Drive content strategy and creation (e.g., case studies, white papers, blog posts, web copy) that translates complex technical capabilities into compelling, differentiated value propositions for target personas.

• Manage marketing data integrity and performance reporting, utilizing attribution modeling and marketing automation platforms (e.g., Hubspot, Salesforce) to derive actionable insights and optimize lead quality.

• Oversee and collaborate with the Business Development Representative (BDR) function to ensure alignment between marketing-generated leads (MQLs) and sales-ready opportunities, and optimize lead qualification processes.

• Collaborate closely with the Business Development Representative (BDR) function, including developing and executing campaigns, to ensure alignment between marketing-generated leads (MQLs) and sales-ready opportunities, and optimize lead qualification processes.

• Collaborate cross-functionally with Product, Sales, and Customer Success to support Go-To-Market (GTM) strategy and ensure marketing initiatives directly support sales and expansion goals.

• Execute and rigorously track KPIs, specifically measuring impact through metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and pipeline contribution.

• Act as the primary subject matter expert for Tenex.ai's products, owning the competitive intelligence and internal enablement necessary for sales and BDR teams.

Required Skills & Qualifications

• 5-7+ years of progressive marketing experience, with a focus on Enterprise B2B SaaS and product marketing (cybersecurity strongly preferred).

• Proven track record in driving qualified lead generation, growth marketing, and campaign management that directly contributes to revenue growth.

• Exceptional writing, storytelling, and content creation skills, with the ability to simplify technical concepts into clear, engaging marketing materials.

• Expertise in marketing data management, reporting, and attribution modeling, with proficiency in enablement technologies (e.g., Hubspot, SalesForce).

• Experience collaborating with or managing BDR/SDR functions to optimize lead qualification and hand-off. This role supports the BDR/SDR function (dotted-line reporting) and helps impact their KPIs and goals, without direct management.

• Strong analytical mindset with a history of using data-driven decision-making to optimize marketing spend and performance.

• Outstanding communication, presentation, and cross-functional collaboration skills.

• Travel requirements, including industry events or lead generation initiatives, are possible.

This role offers the opportunity to lead an emerging category, shape strategy, and narrative at a pivotal stage of scale, with strong financial backing and strategic investor support.

Education & Certifications

• Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience).

Why Join Us?

• Opportunity to work with cutting-edge AI-driven cybersecurity technologies and Google SecOps solutions.

• Collaborate with a talented and innovative team focused on continuously improving security operations.

• Competitive salary and benefits package.

• A culture of growth and development, with opportunities to expand your knowledge in AI, cybersecurity, and emerging technologies.