Search Engine Optimization (SEO) Manager

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

At Workday, we help the world’s largest organizations adapt to what’s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we’re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.

The Digital Channels team at Workday leads organic search & paid media planning and investments across global markets targeted toward C-level decision makers. Our team collaborates closely with internal business leads and external agency partners to drive awareness and leads responsibly. We are a group of cross-channel specialists, committed to a balance of discipline and innovation to drive growth for the company.

About the Role

Our Workday Channel Activation team is looking to add an SEO Manager to help drive Organic Search efforts in EMEA. We are seeking a Search Marketing professional who is both strategic and tactical, makes metrics-based decisions, and is passionate about performance marketing. This individual will be a key player in optimizing our visibility across traditional search engines and the evolving landscape of Answer Engines (AEO) and Generative AI Outputs (GEO).

Location Note: This position is based in the United States and is responsible for supporting Workday's EMEA websites and regional objectives.

This position reports to the Global Search Lead.

Responsibilities

• Develop and implement organic search strategies aligned with Workday's business objectives, focusing on the EMEA region.

• Collaborate effectively with various marketing teams, stakeholders, and agencies to execute custom programs and strategies that help Workday achieve regional targets.

• Conduct market-specific keyword research, on-page optimizations, technical audits, and competitor analysis to drive website health and search performance.

• Pioneer optimization strategies for the evolving search landscape, including Answer Engine Optimization (AEO), conversational search, and Generative Engine Optimization (GEO) to ensure visibility in AI Overviews, LLMs, and chatbots.

• Optimize localized content to accurately address regional intent and improve organic visibility in search engines like Google and Bing, as well as AI platforms.

• Ensure proper technical SEO setup for regional pages, including hreflang implementation and international targeting.

• Regularly develop campaign performance reports and presentations, utilizing strong data analysis and storytelling skills to highlight key results, insights, and next steps to non-media centric business leaders.

• Perform technical SEO audits to identify and help resolve website issues that hinder search performance.

• Assist in conducting competitive analysis to benchmark performance, identify gaps, and uncover opportunities for increased visibility in EMEA markets.

• Coordinate and collaborate with EMEA-based marketing teams, stakeholders, and agencies, which may require flexibility to participate in meetings during EMEA working hours.

• Stay up to date on industry trends, algorithm changes, new technologies, and the evolving Answer Engine/Generative AI landscape.

• Support the definition of SEO processes to continue to drive scale and efficiency.

To succeed in this role you should be someone others might describe as:

• A critical and data oriented thinker with strong Problem Solving skills, who takes initiative.

• Results-oriented, creative, and highly organized with meticulous Attention to Detail.

• Possessing excellent verbal and written Communication and presentation skills.

• A fun, ethical, and passionate team player with a sense of humor.

• Possessing foundational content writing and editing skills.

About You

Basic Qualifications: 

• Bachelor’s degree or equivalent experience.

• 5+ years of experience in SEO.

• Technical proficiency and a deep understanding of search engine algorithms, ranking factors, and best practices.

• Comfortable performing Analysis and interpreting web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console.

• Solid MS Excel skills (vlookups, pivot tables, data analysis).

• Familiarity with core performance marketing metrics like CTR, CPC, CPL, MQL, and ROI and understanding their interplay.

• Proven experience managing regional SEO, especially for multi-language and multi-country strategies.

• Proficiency in CMS platforms like AEM (Adobe Experience Manager) or other enterprise-level systems.

Other Qualifications:

• Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.

• Self-starter with the ability to work independently and as part of a team.

• Experience with Conductor, Brightedge, SEMRush, aHrefs or any other SEO research & management tools.

• Familiarity with project management tools (e.g., JIRA, Workfront, Asana) to manage SEO initiatives across teams.

• Minimum of 2+ years working in the B2B SaaS vertical (preferred)

• Agency experience (preferred)

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.MA.Boston

 

Primary Location Base Pay Range: $105,000 USD - $157,500 USD

 

Additional US Location(s) Base Pay Range: $95,000 USD - $165,600 USD

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

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