Demand Generation Associate - job 1 of 2

EvenUp is on a mission to close the justice gap using technology and AI. We empower personal injury lawyers and victims to get the justice they deserve. Our products enable law firms to secure faster settlements, higher payouts, and better outcomes for victims injured through no fault of their own in vehicle collisions, accidents, natural disasters, and more.

We are one of the fastest-growing vertical SaaS companies in history, and we are just getting started. EvenUp is backed by top VCs, including Bessemer Venture Partners, Bain Capital Ventures, SignalFire, and Lightspeed. We are looking to expand our team with talented, driven, and collaborative individuals who seek to have a lasting impact. Learn more at www.evenuplaw.com.

What you will do

• Manage, launch, and measure direct mail campaigns, managing budgets, vendor relationships, and inventory to ensure high-quality execution and alignment with pipeline goals.

• Analyze direct mail performance to uncover actionable insights, optimize creative and targeting strategies, and forecast future campaign opportunities to maximize ROI.

• Develop and execute targeted nurture programs that convert leads to opportunities, improving funnel performance at every stage of the customer journey.

• Plan and execute multi-channel campaigns across email, webinars, and direct mail, ensuring timely delivery and measurable impact on pipeline generation.

• Own reporting and analytics for campaigns, providing granular performance insights and actionable recommendations to leadership.

• Partner with marketing and sales teams to execute marketing initiatives and align strategies with sales goals, ensuring a cohesive and impactful customer experience.

Requirements

• 3+ years of experience in demand generation, direct mail, or campaign management, preferably in a B2B SaaS environment.

• Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.

• Analytical mindset with expertise in tracking performance metrics, analyzing data, and presenting actionable insights.

• Exceptional communication and collaboration skills to work cross-functionally with internal teams and external vendors.

• Creative thinking and problem-solving skills for campaign optimization and innovation.

• Familiarity with marketing automation tools (e.g., HubSpot, Sendoso) and CRM systems.

• Experience managing budgets and forecasting campaign needs, including inventory management for physical campaigns.

• Preferred:

  • Experience in direct mail programs, including vendor management and testing creative strategies.

  • Knowledge of best practices for targeted campaigns, nurture programs, and pipeline generation.

  • Background in working with finance teams for budget alignment and cost management.

Notice to Candidates:

EvenUp has been made aware of fraudulent job postings and unaffiliated third parties posing as our recruiting team – please know that we have no affiliation or connection to these situations. We only post open roles on our career page (evenuplaw.com/careers) or reputable job boards like our official LinkedIn or Indeed pages, and all official EvenUp recruitment emails will come from the domains @evenuplaw.com, @evenup.ai, @ext-evenuplaw.com, [email protected] or no‑[email protected] email addresses.

To ensure fairness and proper consideration, we do not accept resumes or expressions of interest via email or social media messages. If you’re interested in a role, please submit your application directly through our careers page.

If you receive communication from someone you believe is impersonating EvenUp, please report it to us at [email protected]. Examples of fraudulent domains include “careers-evenuplaw.com” and “careers-evenuplaws.com”.

Benefits & Perks:

As part of our total rewards package, we offer attractive benefits and perks to our employees, including:

• Choice of medical, dental, and vision insurance plans for you and your family

• Additional insurance coverage options for life, accident, or critical illness

• Flexible paid time off, sick leave, short-term and long-term disability

• 10 US observed holidays, and Canadian statutory holidays by province

• A home office stipend

• 401(k) for US-based employees and RRSP for Canada-based employees

• Paid parental leave

• A local in-person meet-up program

• Hubs in San Francisco and Toronto

Please note the above benefits & perks are for full-time employees

EvenUp is an equal opportunity employer. We are committed to diversity and inclusion in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.