Social & Digital Media Reputation Manager

Perkins Coie is searching for a Social and Digital Media Reputation Manager to assist with the development and implementation of Perkins Coie’s digital and social media strategy. This role is responsible for creating and curating high-quality, engaging content that strengthens the firm’s visibility, connects with key audiences, and helps build Perkins Coie’s reputation as a top-tier law firm known for its industry-leading practices, people, and culture. 

This individual will communicate with the managers & partners directly and work daily with firm leaders, lawyers, and business professionals to develop and execute campaigns that support firm priorities and client engagement. This includes providing strategic counsel, managing the firm’s Employee Advocacy by Sprout Social platform, and leading presentations and trainings on social media best practices for lawyers, offices, and business teams.

The role also involves coordinating with outside agencies and cross-functional partners within Marketing, including Communications, Media Relations, Design, Video, Marketing Operations, and Practice/Industry/Office Marketing, as well as firmwide groups. Additionally, the Social and Digital Media Reputation Manager tracks, measures, and reports on performance analytics to guide future content planning and ensure ongoing innovation across channels.

ESSENTIAL FUNCTIONS

• Lead and facilitate an annual social media strategy meeting with other key stakeholders, developing and implementing a dynamic, firmwide media strategy and actively managing and executing against an editorial calendar that reflects business priorities, upcoming campaigns, and real-time opportunities.
• Plan, produce, manage, and measure integrated social media campaigns that amplify firm news, major wins, thought leadership, key marketing content, and other initiatives to strengthen the firm’s market presence and reputation. This includes crafting posts on behalf of firm leadership, offices, practice groups, etc.
• Create a comprehensive digital advertising strategy—including paid social, display, and search—and advise on and execute firmwide ad campaigns. Manage targeting, spend optimization, creative development, and performance reporting to ensure alignment with business priorities and measurable return on investment (ROI).
• Oversee and advance the firm’s Employee Advocacy by Sprout Social program, from implementation, training, and ongoing engagement initiatives to lawyer adoption and participation.
• Collaborate closely with practice and industry chairs and firm lawyers and Marketing staff to develop social media campaigns that promote firm capabilities, thought leadership, and business priorities. Partner with Recruiting, Pro Bono, and other internal teams to highlight their initiatives and sustain consistent storytelling across channels.
• Partner daily with the firm’s Leadership Communications, Media Relations, and other Marketing teams to amplify positive media coverage about the firm and leadership perspectives across social platforms.
• Design and deliver LinkedIn and social media trainings for practices, offices, departments, and lawyers. Maintain up-to-date training materials, guides, and resource libraries to support ongoing learning.
• Develop, launch, and evaluate paid social media advertising campaigns for practice and industry group initiatives, thought leadership content, and reports, ensuring optimal audience targeting and measurable ROI.
• Track, analyze, and report on social media performance analytics monthly and quarterly, providing insights and actionable recommendations to Marketing department and other stakeholders. Publish an annual summary of platform developments and strategic learnings to inform future planning.
• Leverage social listening and analytics tools to monitor firm mentions, industry trends, and timely topics, identifying opportunities for engagement and proactive storytelling.
• Conduct competitive benchmarking and trend analysis to inform content planning, creative direction, and platform strategy.
• Create, edit, and optimize short-form video and visual content that supports firmwide and practice-level storytelling across digital platforms.
• Perform other duties, as assigned.
• Be present at work during regularly scheduled working hours and as needed in the position, consistent with the firm’s attendance expectations.

SPECIFIC SKILLS REQUIRED

• Exceptional knowledge of social media platforms including LinkedIn, X, Facebook, Instagram, Bluesky, TikTok, WeChat, Spotify, and others, and understanding of how to tailor messaging and creative for each.
• Extensive knowledge of social media tools for monitoring, management, and analytics, including Sprout Social, Hootsuite, Sprinklr, and comparable platforms.
• Strong abilities in Microsoft Office applications, particularly PowerPoint, Word, and Excel.
• Demonstrated ability to plan ahead and maintain an ever-changing social media editorial calendar—balancing proactive campaign planning with real-time opportunities.
• Exceptional organizational and project management skills with the ability to prioritize and support multiple projects in a challenging, fast-paced environment.
• Experience producing and editing short-form videos using editing tools such as Canva and Vimeo.
• Exceptional attention to detail as well as excellent writing and editorial skills.
• Intellectual curiosity and ability to “get smart quick” on a wide variety of topics.
• Ability to communicate effectively whether interacting collaboratively with others or presenting before large groups.
• High level of situational awareness and judgment with the ability to anticipate potential issues, escalate as needed, and navigate sensitive or high-profile topics.
• Self-starter mindset capable of working independently while maintaining strong cross-functional relationships.
• Positive, solutions-oriented approach with a focus on client service, professionalism, and partnership.

SPECIFIC SKILLS PREFERRED

• Creative eye for graphic design and storytelling, with a passion for experimenting with new formats, visuals, and digital trends.
• Data-driven approach to storytelling, leveraging social media analytics and benchmarks to measure success and enhance audience reach.

EDUCATION AND EXPERIENCE

• Bachelor’s degree, preferably in Business Administration, Journalism, Marketing, or Communication.
• 5-8+ years of professional services marketing experience preferred.

At Perkins Coie, we look for self-motivated individuals dedicated to providing value and superior service and who have a high degree of integrity and enthusiasm for their work. We have created a company culture based on collaboration, devotion to serving our clients, and mutual respect. Perkins Coie is committed to advancing diversity and inclusion both within the firm and throughout our collective communities. Work with one of the 100 Best Companies to Work For and receive great health insurance, tuition reimbursement, and paid sabbaticals. 

This position is eligible for an annual discretionary bonus, 401(k) plan, medical, dental, and vision insurance, accrued paid time off plan starting at 20 days annually, personal medical and parental leave, up to 10 paid holidays, and family care benefits. More information regarding benefits and programs may be found here. 

This position may be filled in the following location(s). The listed compensation range reflects the typical pay for this role, though it is rare for new hires to receive an offer at the top of the range. Actual compensation may vary depending on experience, skills, market conditions, and internal equity. 

Illinois compensation range: $108,660 to $168,110 annually 

New York compensation range: $119,470 to $184,830 annually 

Washington, D.C., compensation range: $117,300 to $181,470 annually 

#LI-Hybrid