Product Marketing Manager, ChatGPT Consumer

About the Team

Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences. We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with Product, Engineering, Research, Comms, and Design teams to create a cohesive customer experience across all our channels. Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies.

About the Role

As a Product Marketing Manager for Consumer PMM, you will drive marketing strategies that fuel adoption and engagement for one of the world’s most widely used AI products. This role calls for a strategic marketer who can craft compelling narratives by deeply understanding both ChatGPT’s capabilities and the needs of our diverse users.

This role reports into the Product Marketing Lead, and offers a unique opportunity to shape how we build sustained marketing programs for ChatGPT across organic channels, paid media, lifecycle marketing, in-product and more.

This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

In this role, you will:

• Collaborate with product and research teams to translate complex technical concepts into clear, user-centric messaging.

• Leverage market research and competitive analysis to inform product positioning and identify growth opportunities.

• Partner with brand strategy and integrated marketing to develop marketing and creative briefs that inspire best-in-class work.

• Create and manage marketing campaigns, content, and materials that grow engagement, adoption and revenue.

• Analyze product usage data and user feedback to refine marketing strategies and improve user experience.
  

You might thrive in this role if you:

• 10+ years of experience in consumer or product marketing, with a strong focus in technology.

• Excellent communication and storytelling skills.

• Naturally cut through complexity and distill what matters into its simplest form.

• Strong creative judgment and ability to give clear, constructive feedback that elevates the work.

• Systems thinker who considers the holistic user journey on and off product.

• Proven track record of successful product launches and campaigns that drive adoption and revenue.

• Ability to work cross-functionally in a fast-paced, dynamic environment.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. 

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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