Content Specialist

Hi, I’m Brayden, Founder at Sola, and I will be leading the hiring for this role.

Millions of homeowners no longer have adequate home insurance as roof coverage is effectively being excluded. We invented a first-of-its-kind weather data-driven wind/hail policy that enables us to reduce fraud and provide more affordable coverage. We've partnered with thousands of incredible insurance agencies, and we want to partner with tens of thousands more. We need your help to get there.

I look forward to meeting you,

Brayden

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TLDR Checklist

✓ In person. Nice Midtown Atlanta office with skyline views + daily catering + snacks

✓ Startup environment. 12 employees, ground floor opportunity

✓ Hyper growth. 300%+ since May

✓ Fast interview process. No ghosting, and we give real feedback, offer in 2 weeks

✓ Flat structure. No layers upon layers of management. Work directly with leadership

✓ Long-term vision. This is the founder's life's work, we're building for decades

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At Sola, we're building the first vertically integrated insurance carrier

We're a venture-backed startup building everything in-house. From our weather data technology to claims processing, we own the entire stack. This means we can move faster, price more accurately, and deliver better coverage than traditional carriers stuck with outdated systems.

With home insurance costs skyrocketing, we're offering the only affordable wind/hail coverage in the market. Our coverage is resilient to fraud and market volatility because we control every part of the process. We're building the infrastructure to provide homeowners with consistent, affordable insurance when they need it most.

About the Role

We're looking for a Content Specialist to help position Sola as the go-to expert and trusted guide for independent insurance agencies. You'll own our content strategy, develop our brand voice, and create the materials that educate and inform property insurance professionals.

Working alongside our Marketing Designer and Marketing Specialist, you'll be part of a focused team that drives proactive, strategic marketing efforts. You'll create everything from industry reports and thought leadership to sales collateral and social content, all while keeping our messaging clear, consistent, and compelling.

What You'll Do

• Develop our voice. Define and maintain Sola's brand voice, style guides, and terminology ecosystem to ensure clear, consistent communication across all channels.

• Create content that educates. Author and publish proprietary commentary, reports, and resources that inform and guide property insurance professionals.

• Build sales enablement materials. Collaborate with designers to create one-pagers, decks, training materials, and web content that help our sales team and agency partners succeed.

• Organize and optimize. Create content taxonomies to improve structure and organization. Analyze performance metrics and make data-driven recommendations to enhance what we produce.

• Own social content. Create engaging social media content and manage posting schedules to grow our presence and reach.

• Stay informed. Keep up with industry trends, product changes, and our broader product ecosystem so content stays relevant and accurate.

• Collaborate across teams. Work with Product, Sales, Platform, and Leadership to ensure content is cohesive, user-friendly, and aligned with company goals.
  

You'll Fit Right In If You

• Have the experience. 3 to 5 years creating content in a marketing, brand, or communications role, ideally in B2B, fintech, or insurance.

• Write exceptionally well. You can take complex concepts and communicate them clearly and concisely to professional audiences.

• Think strategically. You understand how content fits into the bigger picture of brand, sales enablement, and audience engagement.

• Use data. You analyze content performance and use insights to improve what you create.

• Know social. Experience creating and scheduling content across social media platforms.

• Collaborate effectively. You work well with designers, marketers, and cross-functional teams to bring content to life.

• Work autonomously. Comfortable owning projects from idea to execution without constant direction.
  

Benefits

• Competitive salary with bonus ($85k-$95k)

• Stock options

• Medical, dental & vision insurance

• Unlimited PTO

• Dynamic work culture that promotes growth, collaboration, and risk-taking

Why This Role Matters

You'll be joining a team that's reimagining an industry most people find frustrating. While traditional insurance companies are stuck in outdated processes, you'll help build a brand that people actually trust and recommend.

This is a chance to make a real impact in a space that affects millions of homeowners, while working with cutting-edge technology in a collaborative, growth-focused environment.

Ready to help us change how people think about insurance?