Digital Marketing Manager
Skills
- LinkedIn advertising experience
- Google Ads / paid search experience
- SEO and local/GEO optimization
- Email marketing and nurture workflow experience
- Strong analytics with Google Analytics / dashboard experience
- Marketing automation and campaign tracking
- Proven ability to optimize for lead-gen ROI
- Excellent written communication and copy skills
- Cross-functional collaboration with product, content, sales, and CS
- Event and field marketing support experience
Responsibilities
- Execute paid and organic social media campaigns for prospect and end-user audiences
- Manage Google Ads to drive traffic and conversions for both acquisition and user engagement
- Develop and implement SEO and GEO strategies to boost organic traffic and local presence
- Design and implement email sequences and nurture workflows to support acquisition and retention
- Track, analyze, and report on web analytics, social metrics, and campaign performance, delivering optimization recommendations
- Support conference logistics, pre-event promotion, on-site support, and post-event follow-up campaigns
- Continuously test and optimize digital campaigns to improve cost-per-lead, conversion rates, and funnel velocity
- Help manage marketing budget and ad spend for awareness and acquisition initiatives
Education
- Bachelor's degree in Marketing, Communications, or related field preferred
- Relevant hands-on digital marketing experience accepted in lieu of degree
Benefits
- Equity grant
- 100% employee-covered medical, dental, and vision insurance
- 401(k) with 3% match, fully vested day one
- Home office setup reimbursement
- Monthly lunch credits
- Direct contributions toward student loans
- Up to 11 paid holidays plus flexible PTO
- Paid family, health, and personal leave
- Annual in-person company events
Average salary estimate
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