Senior Product Marketing Manager
Skills
- Proven product marketing and GTM strategy experience
- Strong competitive analysis and market research skills
- Ability to translate technical features into customer benefits
- Experience creating sales enablement and marketing collateral
- Proficiency with product analytics and data-driven decision making
- Excellent written and verbal communication and presentation skills
- Cross-functional stakeholder management and influence
Responsibilities
- Develop and execute go-to-market strategies for Stessa, Mynd, and RentPrep aligned to retail business goals
- Conduct market research and competitive analysis to identify trends and differentiation opportunities
- Define product positioning, messaging, and value propositions for retail investor and landlord audiences
- Lead creation of marketing materials (website content, collateral, case studies, videos, presentations)
- Manage product launch processes in partnership with product, marketing, sales, and operations
- Develop and deliver sales enablement programs and training for revenue teams
- Partner with content marketing to build funnel-focused content strategies
- Conduct customer interviews and incorporate feedback into product messaging and roadmap discussions
- Collaborate cross-functionally to influence product roadmap and ensure market-driven features are prioritized
Education
- Bachelor's degree in Marketing, Business, or equivalent experience
- Relevant coursework or certifications in product marketing or analytics are a plus
Benefits
- Competitive base salary with total compensation philosophy
- Generous PTO policy and 12 paid holidays
- Paid parental leave and volunteer time off
- 401(k) program
- Robust health, dental, and vision insurance
- Wellness and home office / cell phone subsidies
- Opportunities for growth at a high-growth company
Average salary estimate
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