Fast Facts

Panopto is seeking a Senior Manager for Marketing Operations to drive the optimization of their marketing technology stack and enhance campaign performance, with a focus on data integrity and strategic insights.

Responsibilities: The role includes managing the marketing tech stack, ensuring data accuracy, leading campaign execution and reporting, and partnering with sales teams to align marketing strategies.

Skills: Strong experience with marketing automation tools like Marketo or Hubspot, Salesforce, and expertise in analytics and reporting are required.

Qualifications: Candidates should have 7-10 years of experience in Marketing Operations within a B2B SaaS or technology company, demonstrating strong analytical and communication skills.

Location: This is a remote position based in the US, suitable for flexible work arrangements.

Compensation: $125000 - $150000 / Annually

Company Overview:

At Panopto, we are driven by a powerful purpose: to be the leader in visual and audio-based learning. We do this by empowering learners with interactive video and by obsessively understanding our users' goals and delivering solutions that truly matter. Backed by a leading private equity firm, we are a team of approximately 200 professionals dedicated to doing the most impactful work of our careers.

To enhance our team, we are seeking an experienced Senior Manager, Marketing Operations to help us manage and optimize our world-class marketing infrastructure to drive pipeline growth and performance visibility.

Position Summary:

The Senior Manager, Marketing Operations, will own the strategy, management, and optimization of Panopto’s marketing technology stack, data infrastructure, and campaign measurement. This role is a critical partner to the Demand Generation team, ensuring our marketing programs are measurable, efficient, and tightly aligned with Sales.

You’ll be an individual contributor who thrives in both the technical and strategic aspects of marketing operations — able to build and optimize systems, report on performance, and translate data into insights that shape go-to-market strategy.

You'll also have opportunities to contribute to other initiatives that directly advance our core values and support you in elevating your craft.

How You’ll Contribute

• In this role, you will: 
• Own and optimize the marketing tech stack:
• Administer and evolve our core systems, including Marketo, Salesforce, and Qualified.
• Ensure data accuracy and sync health across platforms; manage integrations with supporting tools (e.g., ZoomInfo, Qualified, webinar platforms, analytics tools).
• Evaluate new tools and features to improve lead management, personalization, and reporting efficiency.
• Evaluate and manage a migration to Hubspot, upleveling our capabilities and optimizing our system architecture, lead scoring, and lead routing in the process. 
• Lead management and routing:
• Own and optimize lead scoring, routing, and nurture frameworks to improve conversion efficiency.
• Partner with the SDR team and Sales Operations to maintain alignment on lead definitions, funnel stages, and SLAs.
• Drive database hygiene and GDPR/compliance best practices across regions (U.S. and EMEA).
• Campaign execution and reporting:
• Build and maintain scalable campaign structures in Marketo and Salesforce for global campaigns across corporate and higher education segments.
• Enable the Demand Gen team with consistent campaign setup, tagging, and measurement standards.
• Ensure data flows correctly from initial touch through to pipeline attribution.
• Reporting, analytics, and performance insights:
• Own core marketing KPIs across the funnel: inquiries, MQLs, SALs, pipeline, and conversion rates.
• Create and maintain Salesforce dashboards and reports that provide actionable insights to Marketing and Executive stakeholders.
• Partner with Demand Gen and Sales to tie marketing investments to pipeline and revenue impact.
• Strategic partnership:
• Proactively identify operational improvements to increase campaign performance and speed to market.
• Educate the marketing team on data-driven decision-making and system best practices.

Required Qualifications:

• 7-10 years of experience in Marketing Operations at a B2B SaaS or technology company.
• Deep hands-on experience with Marketo or Hubspot and Salesforce.
• Proven ability to design and maintain complex campaign and lead management systems across regions and markets.
• Strong analytical skills with experience building dashboards and translating marketing data into business insights.
• Experience implementing or optimizing lead scoring models and campaign attribution frameworks.
• Collaborative, organized, and proactive — comfortable balancing strategic projects with day-to-day execution.
• Excellent communicator with the ability to explain technical concepts to non-technical stakeholders.
• Comfortable in a high-growth, fully remote environment with cross-functional stakeholders in multiple time zones.

$125,000 - $150,000 a year

Total Rewards:

The salary range for this position is $125,000 - $150,000 USD per year. This position is also eligible for a bonus as part of the compensation package.

Base pay offered may vary depending on various factors, including, but not limited to: job-related knowledge, skills, experience, and other eligibility factors such as geographic location. The Total Rewards package includes competitive base pay and an opportunity to enroll in a variety of benefit programs such as health insurance, flexible spending accounts, retirement savings plans, life and disability insurance programs, and programs that provide for both paid and unpaid time away from work. At Panopto, we know that great people make an organization great. We value our people and offer employees benefits that are market competitive for our industry. Learn more about what working at Panopto can mean for you.

At Panopto, our commitment to pay equity and transparency is unwavering. We do not engage in salary negotiations beyond the established range to maintain fairness and prevent potential pay disparities among team members based on negotiation strategies.

Join Panopto and be part of an exciting journey where your marketing operations expertise will make a significant impact on our growth trajectory. 

Beyond the Requirements

At this point, we hope you're feeling excited about the job description you’re reading. Even if you don't feel that you meet every single requirement, we still encourage you to apply.

We're eager to meet people that believe in our mission and can contribute to our team in a variety of ways - not just candidates who check all the boxes.

We want people to feel comfortable expressing their true selves and to come, stay, and do their best work here.

Recruiting Tips:

From crafting an impressive resume to presenting your best self during our interviews, we're dedicated to ensuring you feel well-prepared and self-assured as you embark on opportunities at Panopto. Discover some valuablerecruiting tips from our team.

The standard interview process at Panopto involves several steps, outlined below, to ensure we approach the process thoughtfully and consistently: Application Review -> Recruiter Call -> Video Interview & Assessment -> Hiring Manager Call -> Interview Loop -> Debrief -> Offer

Our people and culture

Panopto’s mission is to be the leader in visual and audio-based learning in a capture and post-capture world. Our user base is as diverse as the world’s universities and businesses. Panopto’s commitment to fostering a fair, equitable, and inclusive culture empowers each member of our team to express their authentic selves, contribute their distinct perspectives and make a meaningful impact both individually and collectively. This inclusive environment not only encourages creativity and the free exchange of ideas but also harnesses the power of varied viewpoints. As a result, we are better equipped to tackle our most intricate challenges, leveraging the wealth of different experiences and backgrounds within our team. This collaborative spirit empowers us to challenge ideas (not people) recognizing that our shared success relies on collective wisdom. It drives us to continuously improve and innovate, ultimately elevating the quality of our products and services. It’s what sets Panopto apart as a unique and rewarding place to work.

Our purpose

We believe that video can have a transformative effect on learning. So we built a video knowledge management platform that helps businesses and universities improve the way that they train, teach, and share knowledge. Since 2007, we have been a pioneer in video capture software, video management, and inside-video-search technology. Panopto has been adopted by more than 1,600 companies and universities worldwide with over 11 million end users. Today, Panopto’s knowledge management platform is the largest repository of expert learning videos in the world. A proud remote-first company, Panopto is headquartered in Pittsburgh, with offices in London, Hong Kong, Singapore, and Sydney, and has received industry recognition for its innovation, rapid growth, and company culture.

Panopto is an Equal Opportunity Employer. We value and encourage diversity and solicit applications from all qualified individuals which will receive consideration for employment without regard to race, color, religion, sex, marital status, sexual orientation, gender identity or expression, national origin, age, disability or protected veteran status, or any other legally protected criteria, in accordance with applicable law. Panopto is committed to providing reasonable accommodation to applicants with disabilities. If you require accommodation for interviewing or otherwise participating in the employee selection process, please provide more detail on how we can further support you by reaching out to the People Experience department.

Remote, US: Candidates looking for flexible or remote-friendly positions are encouraged to apply. Panopto is proud to be a remote-first company. Employees in this position are eligible to work remotely. 

Remote, International: Candidates looking for flexible or remote-friendly positions are encouraged to apply. Panopto is proud to be a remote-first company. Employees in this position are eligible to work remotely. Still, they may make regular trips to the local international office from time to time, where applicable.

Use of Artificial Intelligence (AI):

Panopto may utilize artificial intelligence (AI) tools to assist in our recruitment and evaluation process. This may include analyzing resumes, assessing skills, and generating insights to help identify qualified candidates.

Please be assured that AI tools are used to support our team, and all final hiring decisions are made by human reviewers. Panopto hiring teams will thoroughly review your application and assessment results. AI is not used to make final decisions regarding your candidacy.

By submitting your application and participating in the recruitment process, you acknowledge and consent to Panopto's use of AI tools as described above.

We are committed to full compliance with all applicable labor laws, including Equal Employment (EEOC) laws, across all our company entities.

To ensure fairness and transparency: We have human oversight in all hiring decisions. If you have concerns regarding the use of AI in your assessment, please contact Panopto Talent Attraction to request a manual review of your application. Please be aware that while we offer this option, the manual review process may take longer than the standard AI-assisted process.

Any data collected during this process, including video recordings if applicable, will be retained only for the duration necessary to fulfill the hiring purpose and will be deleted shortly thereafter once the role is filled.

We may utilize vendor tools to assist with the AI process. Vendor functions are ‘skill assessments' or 'resume analysis'.

Panopto is dedicated to a fair and equitable hiring process for all candidates.