Senior Digital Retail Campaign Manager, Search & Social
Skills
- Proven experience managing retail media search advertising (Amazon Sponsored Products, Amazon DSP, Kroger, Walmart, Target).
- Strong paid social experience on Meta and TikTok with performance-max funnel execution.
- Advanced analytical skills: cohort analysis, incrementality testing, MTA and performance recaps.
- Comfort with ad automation tools and platforms; ability to design automation strategies and monitor outcomes.
- Budget management experience for multi-million dollar ad spends and fluency in forecasting and pacing.
- A/B testing and creative optimization experience across search and social channels.
- Ability to influence cross-functional stakeholders and present executive-level recommendations.
- Familiarity with retail ad formats and partner platforms (Criteo, Citrus Ads, Instacart Ads, Stackline preferred).
Responsibilities
- Architect and scale lower-funnel search campaigns across retail media networks (Amazon, Walmart Connect, Kroger, Target, Instacart, etc.) to drive incremental sales and New-to-Brand/household penetration.
- Build and optimize mid- and lower-funnel paid social funnels on Meta, TikTok, Snap prioritizing frequency, retargeting, and conversion.
- Manage bidding strategies, budget pacing, audience segmentation, and A/B testing across platforms to maximize ROI and NTB growth.
- Partner cross-functionally with eComm, merchandising and brand teams to ensure campaign execution, inventory alignment and accurate attribution.
- Own quarterly ad spend forecasting, real-time pacing dashboards and executive performance recaps (incrementality, halo, MTA where applicable).
- Proactively test new retail media and social tactics, influence platform roadmaps, and pilot first-mover initiatives.
- Manage external ad reps and agency/partner relationships to drive beta tests and more efficient media investment.
- Ensure ad strategies account for promotions, inventory and other retail levers that impact revenue and profitability.
Education
- Bachelor’s degree in Marketing, Business or related field preferred
- Relevant professional certifications (e.g., Meta, Amazon Advertising) are a plus
- Practical training/experience in analytics, attribution and ad tech platforms
Benefits
- Medical plans (Blue Shield HMO CA, PPO, HDHP) with HSA eligibility
- Dental and vision coverage via Guardian
- 401(k) Empower retirement match up to 4% after three months
- Student Loan Retirement Match program
- FSA and Dependent Care FSA
- Life, AD&D, disability and additional voluntary UNUM coverages
- Wellness perks (Headspace, ClassPass), Employee Assistance Program
- Nationwide pet insurance
- 17 paid holidays and Flexible PTO
- Travel assistance and parental perks (SNOO Bassinets)
Average salary estimate
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