Meta Ads Specialist
● Strategize, execute, and optimize Meta ads campaigns aimed at acquiring new players for sweepstakes brands in the US.
● Design and iterate on funnel structures including ad creatives, landing pages, and post-click experiences to maximize conversion rates.
● Monitor and optimize daily campaign performance metrics: CTR, CVR, CPA, ROAS, etc.
● Work closely with design teams to test and improve creative concepts, formats, and messaging.
● Manage high monthly budgets efficiently, scaling winning campaigns and controlling costs.
● Maintain compliance with Meta’s advertising policies and US state-level iGaming regulations.
● Continuously test new audiences, placements, and ad strategies to drive sustained growth.
● 2+ years of hands-on experience managing Meta (Facebook) ads in the iGaming industry, preferred for the US market.
● Deep understanding of Meta Ads Manager, conversion tracking, and pixel implementation.
● Familiarity with real-money gaming compliance, ad disapprovals, and creative workarounds.
● Proven ability to hit performance goals (CPA/ROAS) and scale campaigns profitably
● Strong analytical mindset – experience with attribution tools like Google Analytics, GTM etc.
● Fluent in building audience strategies including lookalikes, retargeting, and first-party data use.
● Competitive salary
● 100% remote work
● High-growth environment with autonomy and fast decision cycles.
Average salary estimate
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