Senior Principal Outbound Product Manager - CRM - Sales Force Automation (SFA)

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

About The Company:  

Work matters. It’s where we spend a third of our lives. And the workplace of the future is going to be a great place. We’re dedicated to bringing that to life for people everywhere. That’s why we put people at the heart of everything we do.  

People matter. Our people have a passion for learning, building, and innovating. Whether you’re an engineer, a sales professional, a finance professional, or anything in-between, our roles aim to provide each person with meaningful impact and plenty of space to grow.  

About The Team:  

The CRM and Industries Workflows products enable organizations to create seamless customer experiences and drive fierce customer loyalty. Our products, Customer Service Management, Sales and Order Management and Field Service Management, and Industry vertical solutions, deliver omni-channel customer engagement and operations while uniting the front, middle, and back office teams to sell, fulfill and service through a single AI-powered platform.  

About The Role:  

Outbound Product Managers are key to help us scale as we continue to be one of the fastest-growing business units at ServiceNow. Outbound Product Managers combine a deep understanding of product capabilities, and market and competitive dynamics, with a passion to inform roadmap and help our GTM, partner and customer ecosystem understand the value delivered. 

What you get to do in this role:  

• Create high-quality enablement content that describes the value of the product innovation with a focus on Lead & Opportunity Management capabilities of our Sales and Order Management solution 
• Develop a deep understanding of and document, customer use cases and success outcomes to influence the product roadmaps 
• Develop best practices assets including early product demos to drive product adoption by customers and partners   
• Become a trusted resource to promote the CRM product vision with industry influencers, strategic partners and analyst firms.  
• Work in close coordination with Inbound Product Management, Product Marketing, Product Success and Technical Alliances to define product strategy, release themes, go-to-market and customer adoption plans.  
• Lead cross-functional teams to accomplish our goals.  

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.  
• 12+  years of Product Management or related experience with Sales Force Automation solutions including Lead Management, Opportunity Management is necessary
• Experience in Solution Consulting / Solution Architecture / Enterprise Architecture functions is a plus;  
• Very strong written and oral communication skills  
• Strong bias towards action, being hands-on with product, and a sense of urgency to “win” in the market   
• Excellent people and management skills to interact with customers, executive staff, colleagues and cross-functional teams, and third parties   

For positions in this location, we offer a base pay of $187,600 - $328,300, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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