Product Marketing Director

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

What you get to do in this role: 

• Build differentiated storytelling messaging and positioning to position ServiceNow as the leader in enterprise security and AI governance
• Develop programs and create buyer journey content that fuels ambitious product growth 
• Support product launches and major releases to drive customer adoption  
• Partner closely with product owners and development teams to help shape future product vision and refine the customer value proposition 
• Engage closely with customer marketing to deliver compelling customer stories 
• Collaborate with customers and partners to deliver elite public facing presentations grounded in outcomes and impact 
• Equip sales teams with the tools, training, and content needed to effectively communicate product value to customers
• Help Campaign Directors and other corporate marketing Program Managers to coordinate various marketing programs and activities to achieve pipeline goals 
• Monitor industry trends, competitor activities, and customer feedback to inform product positioning and strategy

Our ideal candidate: 

• An AI first mentality, elevating and accelerating your work products by embracing AI and embedding it in your everyday work 
• An ability to translate product features into customer value without jargon or buzzwords  
• Passion for embracing new ideas and experimenting with innovative approaches to achieving business goals 
• Strong experience designing, developing and implementing insight-driven, content-led marketing campaigns working with the business and marketing leadership 
• Excellent communication and story-building skills, with the ability to influence stakeholders at all levels 
• Outstanding interpersonal skills; a true relationship builder 
• 8+ years of enterprise software and B2B product marketing experience with a proven track record of success 
• Experience running large-scale programs and operations  
• Experience with go-to-market and product launch 
• Experience with digital content and campaigns 
• Experience in selling or marketing enterprise security software a strong plus  
• 10-15% travel 

For positions in this location, we offer a base pay of $189,100 - $331,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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