Fast Facts

Gravyty is hiring a Senior Manager of Content Marketing to lead high-impact content creation, SEO management, and team leadership in a fully remote setting, ideal for someone eager to grow into a strategic role.

Responsibilities: The role includes creating and optimizing content, managing website SEO, executing social media strategies, collaborating with teams for thought leadership, and mentoring design resources.

Skills: Candidates should have 6+ years in B2B SaaS content marketing, strong writing and SEO skills, experience with platforms like SEMrush and WordPress, and a desire to take on a leadership role.

Qualifications: Preferred qualifications include proven content marketing experience, ability to adapt tone for various audiences, and familiarity with marketing tools such as HubSpot and Salesforce.

Location: This is a fully remote position open to applicants in Canada or the United States.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $90,000 - $130,000.

We are seeking a highly skilled and motivated Senior Manager, Content Marketing to join our team. This is a hands-on role for a content marketer who thrives on creating, optimizing, and publishing high-impact content - while also stepping into leadership opportunities by managing a designer and contributing to the marketing team’s strategic direction.

Reporting to the Chief Marketing Officer, you will play a key role in developing and executing content programs that fuel organic growth, strengthen Gravyty’s brand authority, and support revenue goals. This role is ideal for a “doer” who excels in execution today but aspires to become a strategic content marketing leader in the future.

This is a fully remote role and can be held by an employee living in Canada or the United States.

Key Responsibilities

Content Creation & Execution

• Write, edit, and publish high-quality content including blogs, case studies, whitepapers, website copy, and thought leadership articles.
• Design, launch, and analyze surveys to generate insights that power Gravyty’s original research publications.
• Maintain a consistent and authoritative brand voice across all content and channels.
• Partner with internal stakeholders and subject matter experts to produce compelling stories that resonate with higher education and nonprofit audiences.

Website Content & SEO

• Manage website content in WordPress, ensuring optimization for SEO, alignment with the buyer’s journey, and conversion readiness.
• Use SEMrush and other SEO tools to conduct keyword research, analyze competitors, and monitor performance.
• Collaborate with web development and design teams to deliver engaging digital experiences.

Social Media & Community Engagement

• Build and execute an organic social media calendar to grow brand awareness, thought leadership, and engagement.
• Tailor content for each platform while maintaining a unified brand voice.
• Track performance metrics and provide insights for optimization.

Thought Leadership & Collaboration

• Work with executives and subject matter experts to produce articles, interviews, and blogs that elevate Gravyty’s industry position.
• Collaborate closely with the Director of Customer Marketing to amplify customer stories and proof points.

Content Syndication & Distribution

• Manage content syndication and distribution programs to expand reach and generate qualified leads.
• Partner with Growth Marketing to align distribution efforts with pipeline goals.

Team Leadership

• Manage and mentor the in-house designer to deliver creative assets that support content and campaign needs.
• Participate in broader marketing strategy discussions, bringing a content-first perspective.
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Outcome Goals

• Increased organic traffic and lead generation through high-performing content.
• Enhanced social and website engagement that translates into stronger conversion rates.
• Stronger brand authority and credibility through consistent thought leadership.
• Scalable content syndication and distribution programs that extend reach and impact.
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Qualifications

• 6+ years of B2B SaaS content marketing experience, with a proven track record as an individual contributor.
• Excellent writing, editing, and storytelling skills with the ability to adapt tone for different audiences.
• Strong expertise managing website content in WordPress, including SEO optimization and conversion-focused updates.
• Proficiency with SEMrush (or similar SEO tools) for keyword research, competitive analysis, and performance tracking.
• Familiarity with organic social media strategy and analytics.
• Experience managing creative resources (e.g., designers, agencies).
• Exposure to content syndication/distribution programs and their impact on pipeline.
• Strong organizational skills, attention to detail, and ability to balance multiple priorities.
• Comfortable with marketing technology tools such as HubSpot, Salesforce, Google Analytics, and other martech platforms.
• Desire to grow into a strategic leadership role in content marketing.
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About Gravyty

At Gravyty, we are redefining how higher education, K-12, and nonprofits engage students, alumni, and donors. Our AI-powered platform transforms engagement by breaking down data and technology silos, creating a seamless experience across the entire lifecycle—from student success to alumni and donor relationships. Trusted by over 2,750 institutions and organizations, Gravyty powers more than 25.5 million interactions annually, driving better outcomes, greater efficiency, and stronger connections.

Our global team of 150+ passionate professionals is united by a shared commitment to innovation, excellence, and making a real impact. If you’re looking to be part of a dynamic, purpose-driven company, Gravyty is the place for you.

We offer competitive benefits, employer-matched retirement plans, flexible time off, and a supportive environment where your contributions make a difference.

We are committed to providing an inclusive and accessible recruitment process. If you require accommodation at any stage of the hiring process, please let us know, and we will work with you to meet your needs.