Director of Strategic Events, Knowledge

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

ServiceNow is hiring a Director of Strategic Events with a specific focus on managing Knowledge, ServiceNow’s flagship user conference, while also supporting the broader global event portfolio. This role is ideal for a seasoned professional with 15+ years of event experience, who excels in building world-class programs that drive business impact, deepen customer relationships, and elevate brand presence at scale.

In this position, you will ensure operational excellence across all phases of planning and execution of Knowledge while collaborating on the strategic direction and goal setting for the event. You will lead a high-performing team of event professionals working cross functionally with product marketing, brand, and executive stakeholders to ensure event experiences are seamlessly delivered, aligned with company priorities, and tailored to audience needs.

We’re looking for a visionary event leader who can think big, move fast, and deliver impactful experiences while rolling up their sleeves to manage the details that make a good event great.

Key Responsibilities 

Event Execution & Program Management:

• Lead the end-to-end planning and flawless execution of Knowledge, ServiceNow’s flagship user conference, as well as other priority programs across the global event portfolio.
• Partner closely with cross-functional teams to manage timelines, milestones, and deliverables, ensuring all logistics, production, content, and customer touchpoints are coordinate and on track.
• Oversee event operations from planning through the post-event wrap up; including venue coordination, registration, vendor oversight, and run-of-show execution.

Budget Management:

• Manage event budgets across multiple programs, ensuring appropriate allocation of resources and identifying opportunities for cost savings and efficiency.
• Alongside the Strategic Events finance team, provide accurate forecasting and stakeholder reporting across all programs owned.
• Work closely with Finance and Sourcing to maintain strong vendor relationships and deliver events within scope.

Team Leadership:

• Lead and develop a team of high-performing event marketers, ensuring clarity of roles, professional development, and accountability
• Foster a culture of collaboration, agility, and shared ownership, driving operational excellence and team growth.
• Conduct regular performance evaluations, provide constructive feedback, and support professional development opportunities.

Stakeholder Collaboration & Communication

• Collaborate with internal teams including marketing, sales, product marketing, Sourcing, and more to align on goals and success metrics.
• Provide clear communication, status updates, and executive-level reporting throughout the event planning and execution.

• Serve as the operational point of contact for key stakeholders and vendors, ensuring expectations, responsibilities, and deliverables are aligned and met.

• 15+ years of experience in event management, with a focus on large-scale conferences or user events. 
• High degree of organizational skills (planning, coordinating, tracking) and comfort working on time-sensitive projects 
• Proven track record of successfully planning and executing strategic events that drive business results. 
• Strong leadership and team management skills with the ability to. Motivate and empower a team of event marketing professionals. 
• Excellent communication, negotiation and interpersonal skills with the ability to build relationships and influence stakeholders at all levels.  
• Proficiency in budget management, financial analysis and reporting. 
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.  
• Up to 40% travel may be required.

For positions in this location, we offer a base pay of $159,400 - $279,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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