SEO Manager, MSNBC

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Summary:

MSNBC is looking for an SEO manager to boost audience development efforts across MSNBC.com. This person will collaborate with editorial, product and tech teams to implement search strategies, including data analysis, on-page optimization, content gap analysis, competitive research and reporting. We’re looking for a strategist who understands the importance of search intent and content discovery. They also stay informed on industry-wide SEO updates and analyze developing trends.

Essential Responsibilities:

• Develop and enhance SEO strategy for MSNBC articles and videos published, including breaking news, analysis, and opinion content across owned and third-party platforms
• Communicate regularly with editorial teams about SEO strategies, tactics, and performance
• Plan and implement a search-based traffic referral strategy for MSNBC digital
• Write strong, search-friendly headlines while providing additional on-page optimization support (meta descriptions, header tags, internal linking, etc.)
• Share real-time analytics and make recommendations to improve search traffic
• Train writers and editors to help them think about ways to integrate search signals into the writing process
• Assist in weekly reporting and participate in regular editorial meetings
• Conduct keyword research and advise actionable SEO recommendations to editorial team
• Map keywords to user intent, identify content gaps and emerging trends
• Monitor keyword rankings and provide suggestions based on findings

Qualifications:

• Bachelor’s degree or equivalent experience 
• At least three years of proven SEO experience, preferably within a news organization
• Comprehensive understanding of editorial SEO
• Ability to multitask, adapt quickly to changing priorities and thrive in a fast-paced environment
• Strong communication (written and verbal) and time management skills
• Organized and analytical with strong attention to detail
• Ability to work independently and with cross-functional teams
• Proficient with Google Trends, Google Search Console, SEMrush and other SEO tools
• Team player with a strong work ethic and a positive attitude

This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary Range: $85,000 - $115,000

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.