Product Marketing Principal, Technology & Platform

About Kinaxis  

Elevate your career journey by embracing a new challenge with Kinaxis. We are experts in tech, but it’s really our people who give us passion to always seek ways to do things better. As such, we’re serious about your career growth and professional development, because People matter at Kinaxis.    

In 1984, we started out as a team of three engineers. Today, we have grown to become a global organization with over 2000 employees around the world, with a brand-new HQ based in Kanata North in Ottawa. As one of Canada’s Top Employers, we are proud to work with our customers and employees towards solving some of the biggest challenges facing supply chains today.   

At Kinaxis, we power the world’s supply chains to help preserve the planet’s resources and enrich the human experience. As a global leader in end-to-end supply chain management, we enable supply chain excellence for all industries, with more than 40,000 users in over 100 countries. We are expanding our team as we continue to innovate and revolutionize how we support our customers. 

Location

This is a remote position. You can work from home and be located anywhere in the United States or Canada 

About the role

As a Product Marketing Principal for Technology & Platform at Kinaxis, you will play a pivotal role in shaping how our platform is positioned  and adopted in the market. This role is ideal for a strategic thinker with deep expertise in platform-based business models, technical solution marketing, and cross-functional enablement. You will own the go-to-market strategy for platform capabilities, including architecture, extensibility, AI/ML frameworks, and integration tools, helping position Kinaxis as a platform company with a differentiated AI strategy.

Your mandate includes elevating the value proposition of our platform and AI solutions with strategic messaging, market intelligence, and innovative content that speaks to both technical and business decision makers. You'll collaborate closely with Product, Sales, Customer Success, and Partner teams to grow platform adoption and influence product roadmap priorities.

What you will do

• Define and execute platform and AI marketing strategies that support business goals across product-led growth, enterprise sales, and partner ecosystems.
• Develop positioning and messaging that articulates the business and technical value of Kinaxis’ platform services (e.g., data integration, extensibility, developer tools, AI/ML models).
• Lead the launch of new platform and AI capabilities, ensuring cohesive alignment across marketing, product management, and sales enablement.
• Serve as the voice of the customer—translating needs from IT, developer, and platform buyer personas into compelling narratives.
• Drive competitive intelligence related to platform strategy and architecture, and AI solutions, to inform positioning and win-loss initiatives.
• Create strategic enablement tools such as solution briefs, pitch decks, use case content, and technical narratives.
• Partner with demand generation and content teams to fuel awareness, consideration, and conversion through the full funnel.
• Monitor key performance indicators related to platform adoption and influence ongoing optimization

Primary Skills and Qualifications

• 10+ years of B2B product marketing experience with 5+ years focused on platform or AIproducts, preferably within SaaS or supply chain industries.
• Strong background in market analysis, strategic positioning, and competitive intelligence.
• Proven ability to develop and execute high-level marketing strategies with measurable business impact.
• Strong leadership skills, particularly in cross-functional and matrixed organizations.
• Ability to balance strategic foresight with hands-on execution, driving meaningful outcomes.

Role-specific skills and experience

• Proven success in marketing to technical audiences including CIOs, enterprise architects, developers, and IT operations.
• Strong understanding of platform economics, ecosystem models, AI, and extensibility strategies.
• Experience launching platform capabilities and influencing roadmap direction through market research and customer insights.
• Ability to synthesize complex technical concepts into clear and differentiated messaging frameworks.
• Adept at navigating matrixed organizations and influencing cross-functional stakeholders.
• Proficiency with sales enablement tools (e.g., Highspot), product planning tools (e.g., Aha!, JIRA), and CRM/BI platforms (e.g., Salesforce, PowerBI).
• Excellent written and verbal communication skills, with a portfolio of content that demonstrates strategic clarity and technical depth

Work With Impact: Our platform directly helps companies power the world’s supply chains. We see the results of what we do out in the world every day—when we see store shelves stocked, when medications are available for our loved ones, and so much more. 

Work with Fortune 500 Brands: Companies across industries trust us to help them take control of their integrated business planning and digital supply chain. Some of our customers include Lockheed Martin, Yamaha, P&G, Honda, and more. 

Social Responsibility at Kinaxis: Our Diversity, Equity, and Inclusion Committee weighs in on hiring practices, talent assessment training materials, and mandatory training on unconscious bias and inclusion fundamentals. Sustainability is key to what we do and we’re committed to net-zero operations strategy for the long term. We are involved in our communities and support causes where we can make the most impact.

People matter at Kinaxis and these are some of the perks and benefits we created for our team:

• Flexible vacation and Kinaxis Days (company-wide day off on the last Friday of every month)
• Flexible work options
• Physical and mental well-being programs
• Regularly scheduled virtual fitness classes
• Mentorship programs and training and career development
• Recognition programs and referral rewards
• Hackathons

Kinaxis welcomes candidates to apply to our inclusive community. We provide accommodations upon request to ensure fairness and accessibility throughout our recruitment process for all candidates, including those with specific needs or disabilities. If you require an accommodation, please reach out to us at [email protected]. Please note that this contact information is strictly for accessibility requests and cannot be used to inquire about application statuses.

Kinaxis is committed to ensuring a fair and transparent recruitment process. We use artificial intelligence (AI) tools in the initial step of the recruitment process to compare submitted resumes against the job description, to identify candidates whose education, experience and skills most closely match the requirements of the role. After the initial screening, all subsequent decisions regarding your application, including final selection, are made by our human recruitment team. AI does not make any final hiring decisions.