Director, Go-To-Market, UCANZ
Skills
- Expertise in GTM strategy and execution for media and entertainment
- Strong analytic, business planning, and financial modeling skills
- Experience working across multiple time zones and with global teams
- Excellent communication and leadership skills
- Deep understanding of US, Canada, Australia, and New Zealand media markets
- Ability to translate data and market insights into actionable plans
Responsibilities
- Lead GTM strategy and execution across UCANZ including owned platforms and partners
- Translate regional goals into localized market plans across content, product, marketing, and partnerships
- Drive major campaigns, launches, and strategic deals with telcos, retailers, and payment providers
- Manage local partnerships and ensure flawless execution of regional initiatives
- Develop full-funnel campaign strategies collaborating with Lifecycle, Content, and Paid Media teams
- Manage media budgets and optimize campaigns for top-of-funnel growth
- Provide regional insights to improve messaging, targeting, and timing
- Set KPIs, measure impact, and consolidate market performance data
- Partner with Strategy and Finance teams on subscriber goals and growth planning
- Collaborate with global teams on launches and growth initiatives
- Lead Regional Growth Summits and cross-functional planning efforts
- Build and mentor a focused team of Partnership Marketers and GTM Strategists
Education
- Bachelor’s degree required
- Advanced degree preferred
Benefits
- Competitive salary with annual performance bonus potential
- Flexible time off policies
- Comprehensive medical, dental, vision, STD, LTD, and life insurance
- Health Savings Account (HSA) and Flexible Spending Accounts (FSA)
- 401(k) plan with employer match
- Employer-paid commuter benefit
- Support programs for new parents
- Pet insurance and pet-friendly office spaces
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