Marketing and Promotions Assistant

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

Posted Job Title

Marketing and Promotions Assistant

Job Profile Title

Temporary Employee - Non-Exempt

Job Description Summary

The Marketing and Promotions Assistant will report to the Assistant AD of Marketing and Digital Strategy, Associate Director of Marketing and the Assistant Director of Marketing. The marketing team is focused on supporting strategic goals related to generating revenue, increasing attendance, and enhancing the Penn Athletics brand. This position will support the marketing department with all marketing, gameday and promotional initiatives for Penn Athletics which will vary by season.

Job Description

Responsibilities

• Develop marketing plans for assigned sports, increasing interest and support from students and the Penn community.

• Develop and execute an engaging game presentation for assigned sports including, but not limited to script writing, content creation, videoboard and music operation. Serve as the primary on field and on court gameday coordinator for home ticketed events.

• Lead the execution of all in-game promotions during football, men’s basketball and women’s basketball games.

• Manage the set up and breakdown of all gameday promotional elements, including fan giveaways, props, signage, Penn Rewards, and more.

• Coordinate with special performance and halftime entertainment groups.

• Maintain excellent customer service to all who attend Penn Athletics events.

• Assist in the planning and execution of on campus promotional initiatives, student engagement and special events.

• Collaborate with multiple departments to fulfill and execute gameday promotions and on campus engagement plans.

• Collaborate with members of the Penn Band, Cheer team, and other spirit groups.

• Manage the daily performance of the fan loyalty program, Penn Rewards.

• Assist with videoboard operation and game production for select events.

• Assist in the oversight of work studies, student interns, and gameday volunteers.

• Other duties and responsibilities as assigned.

Qualifications

• Bachelor’s degree

• Prior experience in athletic marketing, game management, or promotions

• Strong verbal and written communication skills

• Ability to handle multiple tasks simultaneously

• Ability to work evenings and weekends on a flexible schedule.

• Self-motivated individual who takes initiative; outgoing personality with a strong determination to work through difficult challenges preferred.

• Working knowledge of Adobe Creative Suite applications preferred.

• Experience with game presentation software: ShoFlo, SportsSoundPro, Sound Director, ANC VSoft, Daktronics Show Control preferred.

Job Location - City, State

Philadelphia, Pennsylvania

Department / School

Division of Recreation & Intercollegiate Athletics

Pay Range

$7.25 - $15.75 Hourly Rate

Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, and in alignment with salary ranges based on external market data for the job’s level. Internal organization and peer data at Penn are also considered.

Equal Opportunity Statement

The University of Pennsylvania is an equal opportunity employer. Candidates are considered for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin (including shared ancestry or ethnic characteristics), citizenship status, age, disability, veteran status or any class protected under applicable federal, state or local law.

Special Requirements 
A background check may be required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits

• Health and Life: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare.
• Retirement: Penn offers generous retirement plans to help you save for your future. Penn’s Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.

Please note that benefit eligibility is determined/based on ACA guidelines.