Segment Marketing Manager, Private Sector

Your team’s dynamic:

The North American marketing team is a collaborative, high-performing field marketing group that values curiosity, creativity, and results. We are self-starters, comfortable challenging the status quo, and open to new ideas and perspectives. This is an excellent opportunity to shape strategy and grow your career in a fast-paced environment. 

Your day at a glance:

You’ll lead the development and execution of integrated marketing strategies to drive brand awareness and demand across key private sector markets–including banking, data centers, healthcare, manufacturing, and retail. Your main responsibilities will include: 

• Partnering with North American sales and marketing teams to increase end-user awareness and demand for Genetec solutions. 
• Providing marketing subject matter expertise for your segments by translating industry insights into actionable marketing strategies. 
• Learning about customer personas, uncovering their pain points, and creating regional content and campaigns that address their challenges. 
• Managing campaign timelines, deliverables, and performance reports to ensure alignment with business goals. 
• Creating and executing multi-channel campaigns (email, digital, content, paid media) to generate and nurture high-quality leads in collaboration with the regional digital marketing team. 
• Boosting brand awareness through media relations, speaking opportunities, awards, and customer reference programs in partnership with the regional communications team. 
• Optimizing the private sector event strategy by identifying, managing, and assessing opportunities alongside the regional events team. 

What makes you a great fit:

• 8 years of marketing experience, including 5 years in B2B marketing with a focus on digital and demand generation.  
• Strong marketing generalist background with experience in both traditional and digital tactics, combined with a specialized focus on understanding your target audience. 
• Strategic thinker with strong execution and prioritization skills—able to turn ideas into action through other teams and in alignment with business objectives. 
• Proven success in partnering with sales teams, internal marketing groups, and technology partners to develop strategies, align on targets, and drive measurable business impact. 
• Excellent communication and collaboration skills, with the ability to influence cross-functional stakeholders. 
• Experience managing lead pipelines and optimizing digital channels such as SEO, SEM, email, social media, content, and third-party media. 
• Creative approach to owning and optimizing budgets, using performance data to guide investment decisions and improve ROI. 
• Understanding of marketing automation tools, CRM systems, and project management platforms (we use Marketo, Microsoft Dynamics, and Wrike). 

An asset if you have:

• Experience with account-based marketing (ABM) 
• Background in the security or technology industry 
• Familiarity with channel sales models 

Let’s talk perks!

• Attractive compensation package with 401K match
• Training Tuition Reimbursement Program
• Work-life balance with a flexible working schedule

We know that diverse backgrounds and experiences bring great value to our teams. Even if you don't think you tick all the boxes, we still encourage you to apply - your profile may surprise us!

Thank you for your application, but please note that only selected candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.

Reports to: Manager, Segment Marketing, North America 
Location: Remote–USA or Canada 
Education: Bachelor’s degree in marketing, business, or related field, or equivalent experience 

Travel requirement: Approximately 25% annually; valid passport required