Digital Marketing Coordinator

Description

A2LA is a non-profit, public service membership organization offering compliance and accreditation services to organizations all over the world. A2LA is dedicated to formally recognizing testing, calibration and other laboratories and related organizations for their quality and technical competency with a variety of international standards (ISO/IEC 17025, ISO 15189, etc.), federal requirements (FDA, GLP, FCC, etc.), state (cannabis, etc.), and local requirements (water testing, etc.).

Whether it is the clean air that you breathe, the water you drink or the vehicle you drive, A2LA helps make the world a better, safer place by working to ensure that organizations are releasing products and services that are meeting testing and quality standards. Detailed information about our services can be found on our website at https://www.a2la.org/about. 

The Role

The Digital Marketing Coordinator is responsible for managing the posting schedule and engagement results on LinkedIn, tracking campaign progress, designing and developing digital marketing materials, collating content, creating videos, webinar and podcast coordination, sending company emails, updating online assets, and managing files digitally.

About You

You are passionate about marketing and design, and you thrive in a fast-paced environment. You have proven excellent communication skills and know how to manage your time effectively. You are someone who enjoys solving a problem and works well on a team. You are open to learning new things and ready to grow as a professional.  

Responsibilities

• Manage LinkedIn marketing efforts, including content design and scheduling, advertising campaigns, budget tracking, copy and graphic creation, and performance analytics; support weekly, monthly, and annual planning
• Coordinate and host webinars, podcasts, and video content, ensuring seamless production and audience engagement
• Support website updates and maintenance using WordPress, including editing, designing graphics, tracking analytics, and generating performance reports
• Execute email marketing campaigns using Pardot and Outlook, adhering to email marketing best practices and brand guidelines
• Promote and support events through advertising, audience research, and onsite logistical assistance
• Perform other duties assigned

Requirements

A2LA may provide exceptions to educational requirements for veterans who demonstrate the ability to perform the duties listed in this job posting. 

A successful candidate for these positions typically meets the following criteria: 

• 2 to 3 years of experience as a Digital Marketing or related experience 
• Bachelor’s Degree in Business, Marketing, or related field
• Knowledge of social media, email platforms, and marketing automation
• Google Adwords and Analytics Certification
• LinkedIn Advertising Certification
• Adobe Suite knowledge (specifically InDesign, Photoshop, Illustrator, and Premiere)
• Video/audio recording, editing, and production knowledge
• Highly detailed and organized
• Critical thinking skills 
• Able to develop and deliver reports and projections to the marketing team

Benefits & Compensation

The salary for this position is commensurate with experience. The wage range is $60,000-$75,000 annually. In addition, A2LA offers a robust 403(b) retirement plan and benefits package including medical, dental, HSA, FSA (medical and dependent), life insurance, short- and long-term disability, employee assistance program (EAP), AFLAC, tuition reimbursement and other pre-taxed benefits, paid-time off, 9 paid government holidays, 2 floating holiday, training and development, career advancement opportunities, and much more!

Working Environment & Physical Requirements

The physical demands and work environment described here reflect those of a person, in this position, will typically encounter. 

• Physical Demands: While performing the duties of this job, the employee is required to walk; sit for long hours, use fingers for typing; talk and hear. Specific vision abilities required by the job include close vision for reviewing documents on the computer or in hardcopy state. Some travel by car or plane may be required. 
• Work Environment: Work is typically performed in an office setting. Hours are flexible, but they should normally encompass at least the core hours of 9:00AM to 3:00PM, totaling at least forty (40) hours for each work week, and suiting the needs of      various training clients, where appropriate.

To perform this job successfully, an individual must be able to perform the essential duties satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

A2LA is an equal opportunity employer. A2LA does not discriminate in employment based upon race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual orientation, marital status, physical or mental disability, military status or unfavorable discharge from military service, or any other federally protected classification.

Military/Military Spouse Personnel are encouraged to apply.