Director, Social Media Sports & Lifestyle
Skills
- Strategic social media planning and execution
- Strong brand and marketing campaign management
- Expertise with social platforms: Instagram, TikTok, X, YouTube
- Content creation including shooting and editing social content
- Data analysis for marketing planning
- Proficiency in MS Office, Keynote, Squarespace, Adobe Suite
- Excellent communication and presentation skills
- Experience in brand licensing marketing
Responsibilities
- Develop and own end-to-end social media strategies for multiple sports and lifestyle brands.
- Translate brand objectives into platform-specific plans to drive engagement and growth.
- Monitor industry trends, audience behaviors, and competitive activities to inform approaches.
- Lead annual planning of social content, campaigns, and tentpole moments aligned to brand priorities.
- Define and track KPIs to measure social effectiveness and adapt strategies.
- Oversee content calendars on platforms including Instagram, TikTok, X, and YouTube.
- Partner with creative teams for compelling visuals, copy, and storytelling.
- Lead real-time activations and community engagement during live events and cultural moments.
- Approve daily content ensuring tone, timing, and formatting are optimized per platform.
Education
- Bachelor’s degree in marketing, business, or related field
Benefits
Average salary estimate
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