Digital Marketing Specialist

Overview

Founded in 1935, Roto-Rooter is North America's largest plumbing, drain cleaning, and water cleanup services provider. Roto-Rooter operates businesses in over 100 company-owned branches, independent contractor territories, and approximately 400 independent franchise operations, serving approximately 90% of the U.S. population and parts of Canada.

The Home office of Roto-Rooter in downtown Cincinnati, has an opportunity for an on-site, hourly paid, Digital Marketing Specialist. The hourly rate for this position is $28.85-$31.25, depending on experience.  You may be eligible for a yearly performance based bonus. This position also comes with either a monthly bus pass or nearby paid garage parking that you can use 7 days a week! 

The Digital Marketing Specialist will assist the Director of Digital Marketing and will work closely with both external agencies as well as other members of the Roto-Rooter marketing team. This candidate will help execute and manage multiple areas of digital marketing, including but not limited to Email Marketing, SMS, SEO strategy and implementation, Website development, content management, optimization and support. He/she must have strong organizational skills, be proficient in Excel and have experience overseeing projects while working in a very dynamic and fast past environment. The Digital marketing specialist will execute multiple projects simultaneously to help in our digital marketing objectives.

Responsibilities

• Strategize, project manage and help execute a variety of digital initiatives simultaneously, including but not limited to Email Marketing, SMS, SEO, website development, content management and support.
• Ensure internal and external teams are aligned with project requirements. Monitor progress, thoroughly test and validate to confirm best practices are met. Oversee, implement, and manage projects/teams to achieve tight deadlines.
• Provide leadership and support during strategy, ideation, overall project scope and implementation for a variety of digital marketing programs.
• Help manage and maintain databases, content, and change requests for website using a content management system (CMS).
• Facilitate support of the website with the development team to address breaks/fixes of the website and upgrades.
• Write project briefs and documentation of new developments.
• Build and implement multi-channel communications.
• Develop and maintain strong, trusting relationships with multiple agencies and internal Roto-Rooter departments to enhance partnerships and collaboration for link-building strategies.
• Report and measure digital initiatives to provide ongoing strategy for continued optimizations.
• Assist in implementing various SEO strategies, optimizations, and keyword research to enhance SEO performance and content relevance.
• Build, execute, and report performances on marketing campaigns

Requirements

• A Bachelor’s degree is required.
• At least 2-4 years of experience in digital marketing.
• Experience with content management systems, SEO and/or email marketing is preferred.
• Strong organizational and project management skills.
• Ability to plan, manage and meet multiple priorities in a dynamically changing landscape.
• Ability to solve problems and work well in both team and individual settings.
• Expertise in multi-tasking, strategizing, organizing, and prioritizing.
• Proficient in Microsoft Excel. Has experience with Content Management Systems and email marketing tool. Familiar with Adobe Photoshop. Basic knowledge of HTML code is a plus.
• Excellent verbal and written communication skills. Will represent the company and maintain professionalism on the phone, video chat and in-person meetings.

Benefits

At Roto-Rooter we believe that investing in our employees is the best investment we can make.  We also care about the health and welfare of our employees and their families. That’s why we are proud of our extensive employee benefit package including:

• Medical insurance with a Prescription Drug Card
• Accident and Critical Illness Insurance
• Dental Insurance
• Vision Insurance
• Paid Vacation
• Paid Training
• Life Insurance
• Matching 401K Retirement Savings Plan
• Tuition Reimbursement
• Profit Sharing

Roto-Rooter offers excellent career paths for military veterans and personnel who are planning to transition into new civilian professions. Throughout our 89 years in business, we've learned that service training, and the military structure veterans are used to, are a good fit at our company.

EEO Statement

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender, age, national origin, veteran status, military status, disability, gender identity, sexual orientation, genetic information, or any other characteristic protected by law.