Jellyfish is seeking a highly motivated and experienced Senior Customer Marketing Manager to join our growing team. In this role, you will be instrumental in building strong customer relationships, driving product adoption & customer retention, and amplifying the voices of our customers. You will also be responsible for building strong stakeholder relationships and enabling internal teams to share the voice of the customer, externally.
Let's talk about what you'll do:
1. Customer Advocacy & Storytelling
Develop strong relationships with our best customers
Partner with CS, PM, Sales & Marketing to shape our storytelling strategy
Interview customers and craft compelling stories to highlight their success
Manage and evolve our strategy with G2, Gartner & other peer review platforms
Source customers to feature in broader marketing initiatives (e.g. event speaker)
Own & mature our Deeto instance to scale customer proof
Support our peer reference program in partnership with sales & CS
2. Customer Lifecycle Campaigns
Develop a lifecycle marketing strategy to grow NRR/GRR & create customers for life
Plan and manage virtual events to foster customer community and education
Scale customer stakeholder campaigns to engage & educate decision makers
Manage customer email & gifting initiatives
Test and scale ABX expansion campaigns
3. Voice of Customer
Establish and scale an executive advisory board in partnership with product marketing
Regularly share customer insights to influence marketing strategy & wider company
4. Internal Enablement
Create enablement materials that empower Sales and Customer Success to amplify the customer perspective, externally
Regularly inform and activate the CS organization on upcoming campaigns
Let's talk about what you need to excel:
6+ years of experience in customer marketing or lifecycle marketing in B2B SaaS, ideally for post Series C companies
Strong communication and interpersonal skills
Passion for customer storytelling
Experience with tools like Deeto, Salesforce, Gainsight, & Asana
Familiarity with customer review platforms & strategies (e.g. G2, GPI, etc)
Comfortable managing multiple projects simultaneously; drawing insights from data
A list of job experiences and qualification requirements is great, but humility, a performance-driven attitude, and a team-player approach are most important to us. We love to have fun and win in the process. We only hire people who have a passion for building great companies in an environment where a sense of humor is a must.
Occasional travel may be required.
Applicants must be authorized to work for any employer in the US. We are unable to sponsor or take over sponsorship of an employment visa at this time.
Let’s talk about us!
This is all about you, but you want to know a little about us. Jellyfish was started in 2017 as a team of three with one big idea: engineering is the core of modern business, so let’s create and manage it that way! With the help of our customers, we have built the first Engineering Management Platform, providing visibility into engineering organizations, their work, and how they operate. We enable leaders to align engineering decisions with business initiatives and deliver the right software efficiently and on time.
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