Specialist, Marketing Communications

Description

Conair, as part of PiovanGroup, is the leading producer of auxiliary equipment for plastics processing in the world. We make and market over 450 different products, including resin-drying systems, blenders, feeders and material-conveying systems, temperature-control equipment, and granulators. Extrusion solutions include gravimetric control systems, film and sheet scrap-reclaim systems and downstream equipment for pipe and profile extrusion. Conair is also a leader in plastics process integration, engineering and installing complete manufacturing systems that help plastics processors manage their valuable raw materials, handle their critical manufactured parts, and improve their process yield. After equipment installation, Conair provides industry leading aftersales support via their Parts, Service, and Industry 4.0 offerings to ensure our customers Make Every Pellet Count! 

Role

As a Marketing Communications Specialist, you will be responsible for developing creative assets that communicate our brand message, support sales initiatives, and elevate our customer experience. From social media graphics and website banners to email campaigns and brochures, your designs will help tell our story and reinforce our values of quality, service, and innovation.

This position reports to the Marketing, Director and will be located at our Cranberry Township, Pennsylvania location.

Duties and Responsibilities

• Design  & Content Creation: Develop a wide range of visual materials for use across digital platforms (social media, website, email, digital ads)  and print media (brochures, product sheets, trade show displays).
• Brand Stewardship: Ensure all visuals align with brand guidelines and maintain a consistent look and feel across all customer touchpoints.
• Campaign Support: Collaborate with the marketing and sales teams to develop visuals that align with campaign goals, product launches, and strategic initiatives.
• User Experience (UX) Considerations: Design digital assets with an understanding of layout, hierarchy, and responsiveness to optimize engagement.
• Project Management: Handle multiple design projects simultaneously while meeting deadlines and maintaining attention to detail.
• Trend Awareness: Stay current on design trends, digital tools, and marketing best practices to bring fresh ideas to the table.
• Department Support: Assist the marketing team with administrative tasks, order fulfillment, and other cross-functional responsibilities as needed to support overall department goals.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, or a related field.
• Experience: Minimum 2 years of hands-on experience in a graphic design or digital marketing role, preferably in a B2B or manufacturing environment.
• Technical Skills:
  • Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Microsoft Office (Word, Outlook, PowerPoint, Teams)
  • Familiarity with digital tools such as Figma, Canva, or similar
  • Basic knowledge of HTML/CSS or experience working with web content management systems is a plus
• Design Expertise: Excellent understanding of design principles, color theory, typography, and layout.
• Marketing Knowledge: Solid understanding of how design impacts marketing performance, user engagement, and brand perception.
• Communication & Collaboration: Ability to clearly present ideas and collaborate with cross-functional teams including marketing, sales, engineering, product management, and leadership.

PiovanGroup is a world leader in the development and production of systems for the automation of production processes for the storage, transport and treatment of polymers, plastic, and food powders. The Group is close to its customers, on a global basis, through continuous technical assistance and support from the design phase to the installation and start-up of the system.

Customers, People, Innovation. These are the pillars of our philosophy that have led us to grow in a path that began more than fifty years ago, pursuing our development objectives with honesty, integrity, and transparency.

PiovanGroup offers an outstanding compensation and benefits package including profit sharing, bonus plans, 401(k) with company match, medical insurance, dental, vision, life insurance, short- and long-term disability, health club reimbursement, tuition reimbursement, employee assistance, and employee referral bonus program.

PiovanGroup is an Equal Opportunity Employer (EOE) and offers employment opportunities to all qualified persons regardless of race, color, religion, sex, age, national origin or ancestry, physical or mental disability (except where physical or mental abilities are a bona fide occupational requirement), veteran status, marital status, familial status, sexual orientation, HIV-positive status, possession of the sickle cell trait, genetic characteristics, political views, and any other basis protected by federal, state or local laws.