Marketing Strategist | Bibles & Reference - Remote

Overview

Lifeway is seeking a Marketing Strategist to grow our Bibles & Reference category through strategic campaign development, cross-functional execution, and deep theological alignment. This is a remote-eligible role for a creative, collaborative marketer passionate about the Bible, church ministry, and marketing excellence.

Why Lifeway? 

Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.

Learn more about our culture at team.lifeway.com/culture-code 

This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. #LI-Remote 

Responsibilities

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work

• Lead campaign strategy and execution for Bible and Reference products and initiatives.

• Collaborate with internal teams and ministry partners to deliver integrated, high-impact campaigns.

• Shape audience-specific messaging and theological content across digital, print, and trade channels.

• Oversee campaign platforms such as Amazon, YouVersion, and ministry-facing landing pages.

• Support strategic engagement with authors, influencers, and partner churches.

• Attend or coordinate ministry events and conferences.

• Track performance and recommend optimizations using marketing analytics tools.

• Serve as a strategic partner for CSB brand adoption and Bible transition support.

• Occasional travel, often overnight

Qualifications

Education

Bachelor's degree in Marketing, Communications, Business, Theology, or related field required

M. Div or similar,  preferred

Advanced graduate degree (PhD, etc.), not required

Skills, Knowledge, & Experiences, required

• 3+ years of marketing experience, ideally with exposure to campaign development and ministry marketing

• Strong cross-functional project management and campaign planning

• Theological fluency and understanding of evangelical/Southern Baptist audiences

• Experience with digital platforms: Amazon A+, email/CRM tools, Workfront, etc.

• Strong writing and communication skills

• Experience collaborating with authors, influencers, or church leaders

• Comfort presenting strategies and working with performance data

Actively involved in an evangelical Christian church

Skills, Knowledge, & Experiences, preferred 

• International or cross-cultural ministry engagement

• Budget tracking and vendor management

• Experience writing theological or devotional content