Fast Facts

Kaplan is seeking a Marketing Specialist to execute multi-channel marketing campaigns that enhance university partnerships, targeting students with pre-college enrichment programs. This role demands strong organizational skills and collaboration across teams, focused on optimizing campaign ROI and user experience.

Responsibilities: Execute integrated marketing plans, manage marketing calendars, oversee day-to-day activities, and ensure timely delivery of all deliverables across partnerships.

Skills: Bachelor's degree in Marketing, 3+ years of experience, strong communication and collaboration skills, attention to detail, and project management abilities.

Qualifications: Preferred experience includes PMP or Project Management skills, and familiarity with various marketing channels.

Location: Remote/Nationwide, USA

Compensation: $31200 - $78600 / Annually

Job Title 

Marketing Specialist, University Partnerships

Job Description

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.

The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.

About KNA University Partners (KUP)

KNA Marketing - University Partners’ vision is to reinvent and lead the market for pre-college enrichment programs by providing students with the best college- and career-focused educational experiences in partnership with the world’s most respected and innovative universities. We inspire students everywhere to build futures out of their passions by providing exceptional learning experiences along the path to college and career.

Role Description

The Marketing Specialist is responsible for executing multi/omnichannel marketing campaigns that raise awareness, build relationships, and convert and retain customers for our university partners. S/he will also be responsible for the implementation of all marketing efforts within UP. A successful candidate will be a highly-organized team player who can clearly communicate and collaborate across internal and external teams to implement marketing campaigns that optimize ROI and user experience.

Key Responsibilities:

• Execute customized, integrated multi-channel marketing plans that create awareness, drive traffic, and convert customers. Marketing channels include but are not limited to: email/CRM; digital advertising across social, search, and display platforms; SEO content; social media and influencers; print.
• Build and manage marketing calendars and translate calendars into action plans.
• Manage day-to-day marketing activities across partnerships, working closely with internal, partner, and vendor teams to execute plans.
• Own the project management system including creating custom workflows, adjusting ad hoc schedules as needed, and assigning talent to task
• Manage the Campaign Kick-Off Meetings and ensure on-time delivery of all deliverables
• Develop/maintain strong relationships with key stakeholders
• Bridge the gap between strategy and execution

Minimum Qualifications: 

• Bachelor Degree with a focus in Marketing
• 3+ Years of experience
• Ability to work effectively across a variety of internal and external teams with varying work styles and stakeholders of all levels
• Ability to collaborate effectively across the team to ensure projects are completed in a timely manner
• Enjoys working in a dynamic, fast-paced environment in which work is often non-routine and priorities, projects, and stakeholders shift frequently.
• Exceptionally strong attention to detail, organization, project, and time management skills.
• Ability to get things done
• Strong verbal and written communication

Other Knowledge, Skills, or Abilities:

• PMP or Project Management Skills preferred, not required
• Some experience with all marketing channels (email, social, etc.)

We offer a competitive benefits package including:

Remote work providing flexible work/life balance

Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)

Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members

Competitive health benefits and new hire eligibility starts day-1 of employment

Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities

And so much more!

#LI-Remote

For full-time positions, Kaplan has two Salary Grades, this position is Salary Grade A: $31,200 to $78,600. Actual compensation for this role is determined by several factors including but not limited to job level, candidate's skills, experience, and education, among other factors determined by the business.

Location

Remote/Nationwide, USA

Additional Locations 

Employee Type

Employee

Job Functional Area 

Marketing

Business Unit

00091 Kaplan Higher ED

At Kaplan, we recognize the importance of attracting and retaining top talent to drive our success in a competitive market. Our salary structure and compensation philosophy reflect the value we place on the experience, education, and skills that our employees bring to the organization, taking into consideration labor market trends and total rewards. All positions with Kaplan are paid at least $15 per hour or $31,200 per year for full-time positions. Additionally, certain positions are bonus or commission-eligible. And we have a comprehensive benefits package, learn more about our benefits here.

Diversity & Inclusion Statement:

Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. Learn more about our culture here.

Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.

Kaplan is a drug-free workplace and complies with applicable laws.