Director, Product Marketing
Skills
- Product marketing strategy and execution
- End-user computing and enterprise IT domain knowledge
- Strong written and verbal communication
- Analyst relations experience (Gartner, Forrester, IDC)
- Presentation design and storytelling
- Customer and executive engagement
- Public speaking and collaboration in fast-paced environments
Responsibilities
- Develop and execute product marketing strategies to increase awareness and adoption of Lakeside’s platform
- Craft technical messaging and positioning focusing on end-user computing and IT operations
- Lead analyst relations activities including briefings and industry report submissions
- Collaborate with product management, sales, and marketing teams on go-to-market plans
- Create audience-specific content such as decks, whitepapers, and solution briefs
- Support public speaking engagements, webinars, and customer events
- Enable sales teams with targeted collateral and competitive battlecards
- Voice customer and market insights to shape product roadmap decisions
Education
- Bachelor’s degree in Marketing, Business, Communications, or related field
Benefits
- Inclusive and diverse workplace culture
- Commitment to equal employment opportunity
- Reasonable accommodation for individuals with disabilities
- Opportunities for growth in a high-growth company
Average salary estimate
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