Director of Marketing

Finvari is a fast-growing SaaS startup transforming the way construction companies handle payments. Our mission is to eliminate manual, repetitive payment tasks, empowering construction leaders to focus on building the infrastructure of tomorrow. From field employees to the C-Suite, our customer-centric software streamlines processes, improves efficiency, and drives innovation across the industry.

We're a close-knit, experienced team with a track record of building and scaling successful software companies—some of which have even gone public. At Finvari, innovation, creativity, and customer focus are at the heart of what we do. We're looking for team members who share our passion for problem-solving and want to make a direct impact. Our culture is collaborative, autonomous, and customer-obsessed.

We're seeking a hands-on Director of Marketing to spearhead our growth marketing initiatives as an individual contributor. This role is focused on driving measurable growth through data-driven lead generation and funnel optimization. You'll be responsible for building and executing our entire marketing funnel while maximizing cost-effective lead acquisition and share of voice in our target markets.

Key Responsibilities

Strategic Planning & Growth Marketing

• Build comprehensive, data-driven marketing strategy grounded in hypothesis-based testing methodologies

• Develop detailed marketing plans with clear objectives, tactics, and success metrics

• Allocate and manage marketing budget across channels and campaigns to maximize ROI

• Design and execute testing frameworks to validate marketing hypotheses and optimize resource allocation

• Execute growth hacking strategies and tactics to accelerate customer acquisition

• Continuously analyze market data to inform strategic decisions

Customer Journey & Funnel Optimization

• Design, implement, and optimize end-to-end, multi-channel marketing funnels to drive qualified leads

• Map and refine the complete prospective customer journey from initial awareness through conversion

• Implement marketing automation strategies to improve lead quality and conversion rates

• Build and maintain lead scoring and nurturing workflows

Customer Marketing,Communications, and Events

• Design and implement customer marketing campaigns for product releases, feature announcements, and company updates

• Own event marketing strategy including webinars, sponsorships, and attendance at trade shows and industry conferences, ensuring a positive ROI.

• Build and nurture customer communities through online forums, user groups, and customer advocacy programs to increase engagement and brand loyalty

• Collaborate with product and customer success teams to incorporate customer feedback into marketing messaging and campaign optimization

• Create and manage regular customer communication programs including newsletters, product updates, case studies, educational content, and company announcements tailored to different customer segments and personas

Brand & Messaging Strategy

• Develop targeted brand messaging and positioning for construction, payments, and finance audiences

• Create compelling value propositions that resonate with specific customer segments

• Ensure consistent brand voice and messaging across all marketing channels and touchpoints

Analytics & Performance Measurement

• Establish and track KPIs for all marketing activities; provide regular reporting on lead generation metrics, cost per acquisition, and ROI

• Build comprehensive attribution models to understand marketing impact across the customer journey

You might be a great fit if you’re:

• Customer-focused: Experienced in customer marketing and managing product launch communications

• High impact: Ability to roll up sleeves and execute campaigns from strategy through implementation

• Analytical: Makes decisions based on rigorous quantitative analysis, statistical testing, and data-driven insights

• Nimble and a strategic thinker: Can build comprehensive marketing strategies while managing tactical execution

• Industry-savvy: Understands how to communicate effectively with construction, finance, and payments audiences

Required Qualifications

• Bachelor's degree and 7+ years of hands-on growth marketing experience with proven track record of driving lead generation

• Expert-level proficiency with HubSpot, Linked In and Email automation platforms

• Experience building comprehensive marketing strategies with detailed budget allocation and testing frameworks

• Demonstrated experience in growth hacking methodologies and tactics

• Strong background in digital marketing channels including SEO/SEM, social media advertising, content marketing, and email campaigns

• Exceptional quantitative analysis skills with ability to design and interpret complex experiments

• Advanced analytics skills with proficiency in statistical analysis, data modeling, and hypothesis testing

• Proficiency in Google Analytics, marketing attribution tools, and data visualization platforms

• Strong background in customer journey mapping and behavioral analysis

• Experience with marketing automation platforms and CRM integration

• Deep understanding of B2B marketing, ideally in construction, payments, or finance industries

Nice to Have

• Experience marketing to construction professionals, accounting, financial services, or payment processing audiences

• Knowledge of industry-specific pain points, buying behaviors, and decision-making processes

• Familiarity with regulatory considerations in finance and payments sectors

• Proficiency in A/B testing tools and conversion rate optimization techniques

• Basic understanding of HTML/CSS and web analytics implementation

Benefits include:

• 100% premium coverage for employee health insurance premiums and partial coverage for dependents.

• Health Savings Account with a company contribution

• Flexible Spending Account Options: Health Care and Dependent Care

• Dental, Vision, and Life Insurance

• 11 paid company holidays plus generous Paid Time Off (PTO) policy

• Plus stock options so that you can participate in the company’s success!

This is a hybrid role that allows for remote work flexibility. Once a week, we get together for in-person team collaboration and a team lunch in our Seattle office.

At this time, Finvari is not able to sponsor employment based visas such as H1-B. Candidates must be authorized to work lawfully in the United States.

Finvari is an equal opportunity employer and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.