Performance and Paid Media Marketing Manager
JAM is a multi-brand leader in office supplies and print, with over 60 years of history and a reputation for quality and reliability. Our brands include Envelopes.com, JAM Paper, and Folders.com. We are now entering a new chapter, building a high-velocity direct-to-consumer business that is fast-moving, creative, and data-driven.
We are looking for a Growth Marketing Manager to own and operate our paid acquisition efforts. We are looking to start this role on a part-time contract basis but there is the opportunity to move to full time. This is a critical role for someone who thrives on performance marketing, understands the mechanics of long-tail products, and knows how to use AI tools and experimentation to drive results.
What You Will Do
- Own paid media strategy and execution
- Manage and scale paid campaigns across Google Ads and Meta Ads
- Continuously optimize audiences, bidding, messaging, and landing pages
- Deliver efficient ROAS, CAC and strong LTV across all campaigns
- Assist with landing page testing and CRO
- Build, test, and improve landing pages using AI and no-code tools
- Run A/B tests focused on conversion rate, average order value, and customer payback
- Improve customer segmentation and targeting
- Work with analytics and lifecycle teams to define high-value segments
- Develop paid strategies aligned to specific customer profiles or use cases
- Collaborate across the growth team
- Partner closely with our lifecycle marketer to align on messaging and timing
- Work with product, design, and dev teams to get campaigns and tests into market
- Help develop playbooks for creative testing, channel experimentation, and vertical targeting
Who You Will Work With
You will report to the Head of DTC and work closely with:
Our lifecycle marketing lead (email and SMS)
Our customer insights team focused on segmentation
Our internal and external partners across design, development, and analytics
What You Bring
3 to 6 years of hands-on experience in a DTC growth or performance marketing role
Deep knowledge of Google Ads, Meta Ads, GA4, and Looker Studio
Strong understanding of acquisition metrics including CAC, LTV, and ROAS
Proven ability to drive growth using landing page testing and conversion rate optimization
Highly comfortable using AI tools to generate copy, build LPs, and automate workflows
Experience with Magento, Klaviyo, or Tableau is a plus
Background in office supplies, ecommerce, or long-tail catalogs is a major plus
Full remote opportunity and openness to either contract or full time work
Average salary estimate
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