CRM Business Development - Global Partners

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

What You Get to Do in This Role

As a Partner Business Development – CRM Transformation (Global Partners), you will be responsible for driving CRM business development initiatives that help ServiceNow’s Global Partners embed ServiceNow’s CRM technology into their go-to-market motions, solution portfolios, and customer transformation strategies. This individual contributor role focuses on partner penetration and enablement at a global scale, ensuring CRM transformation is incorporated into partners’ reference architectures and business strategies. You will identify and activate partners capable of delivering measurable impact through CRM-led transformation—building joint pipeline, accelerating design wins, and scaling success across geographies in close alignment with ServiceNow’s CRM specialist selling teams. The ideal candidate combines global partner ecosystem experience, strategic business acumen, and execution excellence to expand CRM adoption and partner-led growth worldwide. The Global Partners include Accenture, Deloitte, KPMG, EY, IBM, DXC, Kyndryl, BCG, Kearney, Capgemini, Fujitsu, NTT, Cognizant, HCL, Infosys, Tech M, TCS, and Wipro.

Key Responsibilities

· Global Partner Engagement & Penetration: Engage directly with ServiceNow’s global partners to ensure their business strategies and solution architectures incorporate ServiceNow’s CRM technology. Identify CRM transformation opportunities across geographies and translate them into actionable go-to-market initiatives.

· Strategic Influence: Guide partners in adapting their global business strategies and reference architectures to prioritize ServiceNow CRM as a driver of customer value and partner growth.

· Business Development & Pipeline Creation: Lead global business development initiatives to drive joint CRM pipeline creation with measurable business outcomes. Collaborate with CRM specialist sellers, regional partner teams, and global account leaders to accelerate deal execution and early customer wins.

· CRM Practice Expansion: Work with Global Partners to expand their CRM capabilities and align transformation strategies with ServiceNow. Guide partners through business case development, operational planning, and investment prioritization for CRM transformation.

· Joint Go-to-Market & Global Execution: Coordinate with global and regional marketing, sales, and operations teams to deliver campaigns, enablement sessions, and co-selling programs. Ensure CRM is embedded as a strategic component of partner offerings and solution reference architectures.

· Thought Leadership: Represent ServiceNow and its partners in joint industry events, executive forums, and go-to-market activities as leaders in CRM transformation.

· Customer Design Wins & Impact: Collaborate with partners and CRM specialists globally to secure customer design wins that validate CRM business cases. Amplify success stories to drive replication and scaling across regions and industries.

· Market & Partner Insights: Provide feedback and insights from the partner ecosystem to inform global CRM strategy, enablement, and investment priorities.

Qualifications

· 7+ years’ experience in partner business development, ISV/channel sales, or enterprise software business development at a global level.

· Proven success in driving partner-led transformation initiatives and developing joint business plans with measurable pipeline impact.

· Deep understanding of the CRM ecosystem, including systems integrators, ISVs, and hyperscaler partnerships.

· Experience working with the Global Partner organizations and influencing across diverse regions and business cultures.

· Strong ability to connect partner business models and technical architectures to CRM transformation strategies.

· Excellent collaboration skills across global matrixed teams—sales, marketing, and product.

· Strategic thinker with strong execution capability and results orientation.

· Exceptional communication and executive presence.

· Fluency in English required; additional global languages a plus.

Success Measures

· Number of global partners integrating ServiceNow CRM into their strategic reference architectures.

· Volume of global CRM-sourced pipeline created and executed.

· Customer design wins achieved through global partner collaboration.

· Speed and scale of CRM activation across the top 20+ global partners.

· Growth of partner-led CRM transformation practices across multiple geographies.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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