Marketing CRM Specialist

Sentec seeks a detail-oriented and proactive Marketing CRM Specialist to help us keep our data clean, contacts organized, emails delivered, and automations smooth, all to support lead nurturing and marketing growth. In this role, you’ll own our marketing CRM, using expertise in platforms like HubSpot or Salesforce to create targeted audience segments, automations, emails, lead-follow up and handoff to optimize and personalize our marketing workflows.

You’ll work closely with marketing and sales teams to make sure our data is accurate and reliable, enabling smooth handoffs and better campaign results. If you enjoy working with data, improving processes, and being part of a collaborative team, this role could be a great fit!

Responsibilities:

Support Marketing Efforts

• Build and maintain contact, company and account segments in HubSpot based on things like job titles, industries, companies and engagement.
• Collaborate with the marketing team to set up automated workflows and email campaigns
• Level-up our actionable data strategy, using insight from day-to-day work with our database to drive strategy  

Keep Our CRM Data Clean and Accurate

• Build workflows and processes to ensure data integrity: remove duplicates, fill in key info, and resolve inconsistencies
• Use tools and research to fill in missing contact and account details and keep records up to date.
• Work with sales, IT, and customer service to deliver data across divisions

Sales Nurturing and Handoff

• Nurture leads through timely follow-up, ensuring prospects receive the right information and touchpoints throughout their journey.
• Coordinate smooth, timely handoffs to sales teams so qualified leads progress efficiently into the pipeline

• Bachelor’s degree
• HubSpot expertise, with at least 3 years in HubSpot CRM
• Experience with Salesforce and syncing data between HubSpot and Salesforce is a plus
• Comfortable working with data—cleaning it up, segmenting audiences, and analyzing results
• Solid understanding of workflow automations and automation software like Zapier
  

Preferred Qualifications:

• HubSpot certifications (Marketing Hub, CRM, or Automation)
• Experience with data enrichment tools like ZoomInfo or Clearbit
• Understanding of GDPR and email marketing compliance
  

Skills Checklist:

• HubSpot CRM & Marketing Hub: segmentation, workflows, lead scoring, campaign support
• Salesforce CRM basics and HubSpot-Salesforce data sync experience
• Data hygiene: auditing, cleansing, deduplication, and enrichment

• Meaningful work in a rapidly growing company with opportunity for advancement
• Directly influence the quality of products and make a difference for patients worldwide
• Opportunities for professional and personal growth

Sentec offers competitive benefits like Medical, Dental, Vision, HSA, FSA, and 401K matching, as well as paid parental leave, a wellness stipend and tuition reimbursement. Sentec emphasizes employee voices and recognizes hard work making it a promising environment for professional growth. Sentec focuses on delivering impactful healthcare products and improving patient care.

By choosing a career at Sentec, you’re not just choosing a job – you’re embracing the chance to make a real impact, contributing to the development of innovative medical solutions that support the wellbeing of individuals worldwide. 

Sentec is a Swiss-American medical device company specializing in respiratory care. Since its founding in 1999, Sentec utilizes a deep-tech approach that is founded on advanced science and avant-garde technologies for respiratory patients across care areas. Sentec provides healthcare professionals worldwide with non-invasive, continuous monitoring and effective therapeutic solutions.