Senior Content Manager

At ActivTrak, we believe data-driven insights can help teams work smarter, not harder. We’re redefining the future of work by equipping companies with visibility into how work happens — and helping them optimize productivity and planning without compromising trust or flexibility.

We’re looking for a Senior Content Manager to lead the charge in telling our story across every stage of the customer journey. This is a high-impact role for a skilled storyteller, strategic thinker and strong project manager who’s passionate about transforming complex workforce analytics into compelling, actionable content.

You’ll drive end-to-end content strategy — from awareness through retention — working cross-functionally with stakeholders across marketing, product and customer success to ensure our content delivers business results. If you're part strategist, part editor-in-chief and thrive in a fast-moving SaaS environment, we’d love to meet you.

What You'll Do

Content Strategy & Planning

• Develop and execute a comprehensive content strategy aligned to the full customer lifecycle — from demand generation to adoption and advocacy
• Collaborate closely with Lifecycle Marketing, Demand Gen, Web, Corp Comms and Product Marketing teams to ensure content meets business goals across every channel and funnel stage
• Maintain and evolve a centralized editorial calendar that aligns with campaigns, launches and seasonal opportunities
• Manage team of writers to ensure brand guidelines and ActivTrak strategy is successfully executed

Editorial Ownership & Quality Control

• Serve as the editorial gatekeeper — ensuring all content is on-brand, error-free and strategically aligned
• Review and finalize content created by internal writers and external partners before publication

Content Production & Repurposing

• Oversee the production of various asset types including blogs, whitepapers, case studies, guides, customer stories, webinars, web copy, landing pages, product pages, email nurture tracks and onboarding content
• Create content briefs that specify audience cohorts, tasks, questions, SERP features, schema and internal link targets.
• Repurpose high-performing content into new formats to maximize reach and ROI

Cross-Functional Collaboration

• Lead content planning meetings and kickoff sessions with stakeholders across marketing, sales, product and customer success.
• Collaborate with designers, writers and external vendors to deliver content on time and at scale

Performance & Optimization

• Define KPIs for content performance and track against goals related to engagement, pipeline contribution, adoption and retention
• Partner with SEO/AEO internal lead and external agency to ensure alignment with program, editorial guidelines and priorities

Background & Experience:

• 6-10+ years in content marketing, strategy or editorial roles — ideally in B2B SaaS, with lifecycle or customer marketing exposure
• Strong experience developing full-funnel content strategies (awareness to retention)
• Experience managing both internal content teams and external contractors or agencies
• Has worked cross-functionally with marketing ops, product marketing, corporate comms and brand

Core Competencies:

• Can develop and operationalize a multi-touch content strategy that aligns to the buyer and customer journey
• Acts as the gatekeeper of content quality, doing final editorial reviews and enforcing voice/tone/brand consistency
• Comfortable collaborating with stakeholders to prioritize content that supports business needs (web, demand gen, lifecycle)
• Strong editorial background, with attention to storytelling, clarity and conversion
• Strong project management skills to oversee production of content assets across the team

Strategic Thinking:

• Understands how content fits into broader growth and retention strategies
• Experience mapping content to persona-based journeys across channels and lifecycle stages
• Can interpret analytics and make informed decisions to refine strategy over time

Tools & Skills:

• Familiar with SEO and working closely with SEO teams/agencies
• Familiar with marketing automation platforms (e.g., HubSpot, Marketo)
• Comfortable with content management tools and workflows (Monday,  Google Docs, CMS)
• Knows how to drive and measure content performance and engagement
• Familiar with the norms and expectations of platforms like Reddit, LinkedIn and YouTube, adapting voice, tone and format for authentic engagement
• Experience translating strategy into actionable briefs and repeatable workflows for creators and developers
• Willingness to learn and collaborate on the following: Taxonomy and content modeling tools, schema markup validators, crawling and logs analysis, vector or semantic scoring utilities, prompt and evaluation frameworks for AI

Work environment

• Position is remote within US
• Minimal travel
• Limited physical demands 

This is an incredible opportunity to embark on an exciting journey with a dynamic, VC-backed company.  If you have a proven track record of creative thinking, a drive for learning, and a deep commitment to collaboration, we want to talk to you! 

ActivTrak is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. ActivTrak does not discriminate on the basis of race, color, religion, sex, national origin, political affiliation, sexual orientation, marital status, disability, age, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws.