Associate Director, Product Marketing, Platform & Partnerships
Skills
- Deep knowledge of martech, personalization platforms, and data ecosystems
- Experience positioning AI- and data-driven products to technical and executive audiences
- Proven storytelling and executive communication skills
- Track record running large launches and cross-functional GTM orchestration
- Familiarity with CDPs, data warehouses, APIs, and integrations
- Experience with partner marketing, co-selling, and enablement
- People management and team development experience
Responsibilities
- Own positioning, messaging, and GTM strategy for Bloomreach’s platform and partner ecosystem.
- Collaborate with Product, Engineering, Sales, and ISV partners to translate technical capabilities into customer-focused narratives.
- Create enablement materials (decks, briefs, technical one-pagers, demo scripts) for internal and partner use.
- Develop partner co-selling stories and coordinate joint GTM programs with ecosystem partners.
- Plan and lead major product and partnership launches, aligning cross-functional teams and external stakeholders.
- Manage, coach, and grow a team of product marketing managers focused on platform and partner GTM.
- Serve as a strategic voice within marketing and product to ensure alignment with business goals and outcomes.
Education
- Bachelor’s degree in Marketing, Business, Computer Science, or related field, or equivalent experience
- Advanced degree (MBA or similar) is a plus but not required
Benefits
- Health care including medical, dental, and vision insurance
- 401(k) plan with employer contribution
- Base salary plus bonus and RSUs/stock options
- $1,500 annual professional development budget
- Employee Assistance Program and Calm subscription
- Extended parental leave (up to 26 weeks primary caregivers)
- DisConnect days (one additional day off each quarter) and flexible working hours
- Volunteer paid days (5 days) and company events
- Employee referral bonuses and recognition for milestones
Average salary estimate
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Our mission for the world is to deliver magical & measurable digital experiences for people and businesses. Our mission for our team is to be the most impactful professional experience of one's life.
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