Digital Marketing Program Lead

BLEND360 is an acclaimed, forward-thinking Data, Digital Marketing, & AI Solutions Company, dedicated to fueling remarkable outcomes for our Fortune 500 clients. Our trajectory is one of continuous expansion, emerging at the crossroads of cutting-edge analytics, data proficiency, technology, and digital marketing excellence. We are seeking a marketing professional to act as Program Lead for our client's digital campaigns from strategic development to execution hand-off. 

• Outline program strategy; provide leadership to cross-functional teams and external agencies to successfully implement integrated marketing plans
• Maintain oversight of marketing campaigns and key deliverables of credit marketing initiatives across teams.
• Facilitate / lead strategic and tactical marketing discussions with Partners.
• Create presentations and other documentation for both external Partner meetings as well as internal reviews.
• Develop and maintain portfolio marketing calendar.
• Create and manage marketing budgets, including monthly forecast, and budget reconciliation.
• Ensure all legal, compliance, and process activities are properly vetted and secured as part of program implementation.
• Collaborate with internal teams to monitor / analyze campaign performance to drive efficiencies and optimize strategies.
• Partner with business partners to identify opportunities for greater efficiency and impact.
• Ensure program performance and recommendations are shared with Partners, and engage the Partner in strategic discussions regarding new initiatives, securing their buy-in.
• Ensure quality execution of all campaigns with full understanding of and adherence to corporate policies, legal and regulatory requirements, and departmental procedures.

• 5-7 years of experience in leading projects
• Financial services background required.

Business and Technical Requirements:

• Track record of successfully managing complex marketing programs in a highly matrixed team environment
• Adobe Experience Manager
• Adobe Tag Manager
• Google Ad Manager
• Banner Creative Design

Education:

Bachelor’s degree required.

The starting pay range for this role is $37-$47 per hour. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.

A diverse workforce is a strong workforce.

To deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.
This is not the work of the moment, and this requires continued learning and purposeful actions. We are investing resources to understand and improve the sourcing, selection and retention of the talent we hire, and ultimately the workforce we provide our clients. We will communicate our journey in the spirit of transparency and shared learning.

We know that the Confidence Gap and Imposter Syndrome are real – we encourage you to apply so we can get to know you. Connect with us and we will work together to find your next great opportunity.

BLEND360 is an equal opportunity employer.