Social Media Strategist

COMPANY SUMMARY

Empire State Realty Trust, Inc. (NYSE: ESRT) is a NYC-focused REIT that owns and operates a portfolio of well-leased, top of tier, modernized, amenitized, and well-located office, retail, and multifamily assets. ESRT’s flagship Empire State Building, the “World's Most Famous Building,” features its iconic Observatory, ranked the #1 Top Attraction in New York City for the fourth consecutive year in Tripadvisor’s 2025 Travelers’ Choice Awards: Best of the Best Things to Do. The Company is a recognized leader in energy efficiency and indoor environmental quality. As of June 30, 2025, ESRT’s portfolio is comprised of approximately 7.8 million rentable square feet of office space, 0.8 million rentable square feet of retail space and 743 residential units.  More information about Empire State Realty Trust can be found at esrtreit.com and by following ESRT on Facebook, Instagram, TikTok, X, and LinkedIn. 

The dedicated team at ESRT is a collection of diverse individuals with a shared passion for excellence and a keen eye toward future growth. Headquartered in New York City, we harness the energy of the city in everything we do. We care for one another, work hard, and have a lot of fun doing it! We are Certified™ as a Great Place to Work® by the global authority, Great Place to Work®, on workplace culture, employee experience, and leadership behaviors. We prioritize and invest in the health and wellness of employees to attract, develop, and retain top-tier talent. ESRT values continuous employee development and encourages colleagues to excel in their roles and adapt to emerging business needs. From our crown jewel, The Empire State Building, to incredible buildings modernized for the 21st century, to outstanding customer service, and our decade-long leadership position in sustainability and energy efficient portfolio that is 100% fully powered by renewable wind electricity, we take pride in our work. ESRT seeks an equally passionate colleague to join the team, understand the vision and help achieve that vision. 

POSITION SUMMARY

The Social Media Strategist will play a pivotal role in enhancing ESRT's digital presence by leading social media storytelling across real estate, corporate news, and events, while also spearheading the influencer marketing program for the Empire State Building’s social channels. Reporting directly to the Director of Social Media, this position is central to ESRT’s identity as a NYC-focused REIT and proud owner of the iconic Empire State Building, whose newly renovated Observatory Experience welcomes celebrities, dignitaries, and more than four million tourists each year.

• Assist with content calendar creation and management, including but not limited to: asset selection, copy, tracking link creation and scheduling of social media posts for all ESRT social channels to be aligned with brand objectives and marketing goals 
• Manage social media campaigns and content development, including but not limited to: real estate content and series, corporate news and events, leadership appearances, and additional brand initiatives
• Work with content team to lead execution of ESRT content production
• Work with ESRT’s leasing team and external office and retail brokers to craft social content that drives web traffic and overall leasing
• Prepare monthly, quarterly, and annual reports on ESRT social media engagement and ESB influencer relations
• Create content geared towards ESRT’s Instagram and LinkedIn
• Grow influencer programs with, but not limited to, influencer outreach, maintain relationships, annual influencer event, and one-off visits
• Responsible for finding, vetting, and coordinating the arrival and tickets for all influencers
• Lead contract and collaboration negotiations with influencer teams
• Edit operating hours across Google, TripAdvisor, Twitter, and Facebook
• Review and edit content calendar from External social agency to maintain translation clarity and accuracy
• Manage expenses/annual budget for influencer relations
• Additional responsibilities as directed

• Establish clear brand alignment and messaging consistency across ESRT’s social media platforms
• Develop a robust content calendar that reflects strategic marketing goals and ensures timely execution
• Achieve measurable growth in social media engagement metrics, such as followers, likes, shares, and overall reach
• Develop new, engaging social media series to engage business partners such as brokers, tenants, and more
• Build and maintain strong relationships with influencers, resulting in successful collaborations and increased visibility
• Ensure all public-facing information is accurate, maintaining credibility and trust with the audience
• Create innovative and engaging content that resonates with the target audience and reinforces brand recognition
• Effectively manage the budget for influencer relations and social media initiatives to maximize ROI and sustainable growth

• Detail-oriented and results-driven with the ability to work in a fast-paced environment
• Familiarity with key social platforms such as LinkedIn, Instagram, YouTube, and TikTok
• Knowledge of Sprout, Salesforce & social scheduling tools
• Ability to handle multiple tasks simultaneously
• Strong written and verbal communication skills
• Ability to interact with all levels of personnel

• 4+ years of experience in social media & digital marketing
• Bachelor's degree in related field 

• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times

• At ESRT, like our tenants, our employees come from everywhere. We foster a collaborative work environment that captures top talent and cultivates the best ideas. As a Great Place to Work® Certified employer, we are committed to maintaining our positive work culture where employees are engaged and can grow and develop. In addition, ESRT employees embody our Company Culture & Success Factors -
• Adaptable – you are a self-starter who’s able to quickly digest and execute new processes to work both collaboratively and independently
• Dynamic – you are solutions-oriented, aim to improve processes and implement efficiency, and offer insightful feedback to improve ESRT
• Dependable – you take a strong sense of ownership and accountability over your work
• Passionate – you keep up with industry trends and are excited about the potential to propel the industry forward with a “roll-up-your-sleeves” attitude
• Curious – you consistently look for new ways to work smarter, not just harder
• Ethical – you treat others with respect, act with integrity in how you perform your work, and embrace our collaborative culture
• Positive – you possess a service-oriented attitude with excellent follow through

• Competitive base salary and bonus
• Health/Dental/Vision insurance
• Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
• Voluntary Enhanced LTD Program
• Voluntary Hospital, Accident, and Cancer Programs
• 401(k) with 100% match up to 5%
• Paid parental leave
• Pre-tax transit accounts
• Employee Assistance Program for emotional, financial, and legal support

• Generous paid time off
• Flex remote work time
• Flex Summer Fridays
• Employee engagement programs
• Volunteer time off
• Continuing education
• Complimentary Empire State Building Observatory access
• Complimentary gym membership and other wellness benefits
• Employee Discount Programs

ESRT is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because they drive curiosity, innovation, and the success of our business. We do not discriminate based on race, religion, color, creed, national origin, sex, sexual orientation, gender identity or expression, reproductive choices, age, marital status, veteran status, disability status, pregnancy, parental status, caregiver status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination. Reasonable accommodations that do not create an undue hardship for the Company are available for applicants and employees with disabilities or sincerely held religious beliefs.