Sales Enablement Specialist

Our client is a mission-driven organization dedicated to improving safety and compliance through innovative education and technology solutions. They empower individuals and businesses to create safer communities and workplaces by leveraging data, automation, and strategic operations, with a strong focus on scalability and impact within the transportation and safety industry.

Location

Fully-Remote | 9 AM - 5 PM EST

Role Overview

The Sales Enablement Specialist will support the go-to-market (GTM) organization across Sales, Marketing, and Customer Service by ensuring data, processes, systems, and reporting are accurate, efficient, and aligned. This role is ideal for a detail-oriented, analytical professional who thrives in a cross-functional environment and directly impacts pipeline health, conversion rates, and revenue growth through actionable insights and optimized workflows.

Key Responsibilities

Data & Targeting

• Build, maintain, and refine qualified target account and prospect lists to support high-impact outbound efforts.

• Partner with Sales and Marketing to define, test, and refine Ideal Customer Profiles (ICPs) for consistent market alignment.

Reporting & Performance Metrics

• Develop and maintain KPI dashboards providing visibility into pipeline health, conversion rates, and team performance.

• Ensure GTM leaders have clear, reliable insights to inform decision-making.

Process Optimization

• Evaluate the end-to-end GTM technology stack from lead generation to onboarding to identify automation and scalability opportunities.

• Implement best practices to streamline workflows and improve revenue ramp times for new channel partners.

CRM Management

• Clean, maintain, and optimize HubSpot CRM, ensuring data accuracy, segmentation, and reporting across teams.

• Own CRM data integrity and system alignment.

GTM Enablement

• Collaborate with Marketing to organize and prepare sales and marketing collateral for customer meetings and outbound campaigns.

• Support Customer Service in improving onboarding processes to accelerate partner ramp-up and revenue generation.

Automation & Innovation

• Leverage AI tools and workflow automation to enhance processes including content generation, deal workflows, and standard customer interactions.

Qualifications

Experience

• 5+ years of professional experience in sales operations, revenue operations, or sales support roles.

• Experience working with large datasets and supporting GTM, sales, or revenue teams.

Skills

• Strong analytical skills with the ability to translate data into actionable insights.

• High proficiency in Excel or Google Sheets and HubSpot CRM.

• Excellent verbal and written communication skills.

• Detail-oriented and process-driven mindset with a focus on scalability and continuous improvement.

• Proactive, adaptable, and comfortable working cross-functionally to align teams around shared goals.

What Success Looks Like

• Sales teams spend less time on manual list building and more time engaging the right accounts.

• GTM leaders have real-time visibility through accurate dashboards and metrics.

• CRM data is trusted, accurate, and segmented for targeted outreach.

• GTM processes become increasingly efficient, automated, and scalable.

• New channel partners ramp faster due to improved onboarding and enablement.

• Sales and Marketing remain aligned around ICPs, messaging, and collateral that drive winning deals.

Opportunity

This role offers the chance to play a pivotal part in a mission-driven organization focused on safety and compliance. You’ll have direct impact on GTM efficiency, revenue growth, and operational excellence while working with collaborative teams that value innovation, data-driven decisions, and meaningful results.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets