Campaign Manager

Our client is an AI-powered sales automation platform that helps B2B companies scale outbound, book qualified meetings, and build predictable pipelines. They combine intelligent software with managed expertise to deliver measurable results — with one clear mission: to make outbound a predictable growth engine.

Location:

Fully Remote | 9 AM - 5 PM EST

Role Overview

The Go-to-Market (GTM) Campaign Manager will be the technical operator and strategist responsible for ensuring the day-to-day success of client campaigns. You’ll manage targeting, copywriting, sequencing, deliverability, experimentation, and reporting, while serving as a client-facing expert within a dedicated pod (1 CSM + 2 GTMs).
You’ll collaborate closely with clients through weekly calls, Slack/Intercom updates, and HubSpot reporting, ensuring campaigns remain optimized and consistently deliver high-quality meetings. While Relationship Managers focus on renewals, your core responsibility is driving campaign performance, client satisfaction, and proactive problem-solving.

Key Responsibilities

• Targeting & ICP Development

  • Translate client goals into detailed targeting matrices (industry, seniority, company size, geography, tech stack, triggers).

  • Build, enrich, and maintain high-quality prospect lists with proper suppression and compliance.

  Cold Email Copy & Messaging

  • Write, test, and refine cold email copy including subject lines, openers, CTAs, and follow-ups.

  • Develop multi-angle narratives such as ROI-driven, social proof, compliance-based, and competitive positioning.

  • Implement personalization at scale through snippets, dynamic variables, and micro-references.

  Sequencing & Execution

  • Design multi-touch sequences with proper cadence, volume safeguards, and reply handling paths.

  • Coordinate seamless handoffs to client SDR/AE teams for qualified replies.

  Deliverability & Infrastructure

  • Configure and manage technical infrastructure (domains, DNS records, mailboxes, SPF/DKIM/DMARC setup, warmups).

  • Monitor bounce and spam rates, proactively implementing deliverability remediation strategies.

  Experimentation & Optimization

  • Run structured A/B/n tests across subject lines, hooks, CTAs, and send timings.

  • Maintain an experiment backlog and document winning approaches into playbooks for scale.

  Client Communication

  • Join weekly client meetings with Relationship Managers to present results, experiments, and next steps.

  • Share performance metrics, recommendations, and insights via Slack and Intercom.

  • Act as the technical point of contact for campaign-related questions.

  Analytics & Reporting

  • Track key performance indicators (open, reply, and meeting rates; deliverability health).

  • Prepare and share weekly HubSpot reports and insights through client Slack channels.

  • Identify trends in objections or replies and share actionable feedback for broader GTM strategy.

  Pod & Cross-Functional Collaboration

  • Work within a structured pod (1 CSM + 2 GTMs, managing ~20–25 clients).

  • Align with CSMs to ensure campaigns support retention and renewal goals.

  • Collaborate with Product and Leadership teams to share market insights and best practices.

Qualifications

Experience

• 2–5+ years managing outbound or cold email campaigns, or in B2B growth operations.

• Proven ability to optimize reply and meeting rates through effective targeting and copy iteration.

• Hands-on experience with tools such as Instantly, Clay, Apollo, and HubSpot.

• Strong understanding of deliverability fundamentals (SPF, DKIM, DMARC, warmup, reputation management).

• Demonstrated success working directly with clients — presenting results and strategy confidently.

Skills

• Excellent copywriting and communication skills.

• Analytical and process-driven mindset; ability to translate data into actionable insights.

• Capable of documenting and standardizing playbooks for scalable execution.

• Experience scaling campaigns to 10K–100K+ emails per month is a plus.

• Familiarity with CRM platforms (HubSpot, Salesforce, Pipedrive) and outbound SaaS environments.

What Success Looks Like

• Consistently achieving or exceeding campaign KPIs (open rates, reply rates, meetings booked).

• Deliverability remains high across all client accounts.

• Clear communication and reporting strengthen client trust and satisfaction.

• Experiment learnings are systematically documented to improve future performance.

Opportunity

This is a chance to become the driving force behind successful outbound programs for fast-growing companies. As a GTM Campaign Manager, you’ll work directly with clients, own performance outcomes, and shape the future of scalable sales automation. Join a global, high-performance remote team where innovation, growth, and collaboration define success. Apply now!

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets