Fast Facts

PlayOn is seeking a digitally savvy Account Planner to support the sales lifecycle for advertising partnerships, focusing on flawless execution and client satisfaction in a fast-paced environment.

Responsibilities: Develop and execute media plans, maintain organized sales materials, support client communication, collaborate with cross-functional teams, and drive revenue growth through upsell opportunities.

Skills: Experience in digital media sales, excellent communication skills, strong organizational abilities, and proficiency in MS Office and GSuite.

Qualifications: Bachelor’s Degree and a minimum of 2+ years in digital media sales, knowledge of sports media, and the ability to thrive in multiple environments.

Location: New York City, NY

Compensation: Not provided by employer. Typical compensation ranges for this position are between $60,000 - $85,000.

PlayOn is looking for a well-rounded, digitally savvy Account Planner responsible for supporting all aspects of the sales and partnerships lifecycle from pre- to post-sale. We are looking for a digital professional who understands the monetization strategies within the digital and social spaces and has a strong ability to communicate their value to a wide range of partners. The ideal candidate will act as a support system within a fast-paced organization that’s also responsible for cultivating and nurturing quality relationships at both major agencies and national brands. 

The Outcomes You’ll Deliver 

Flawless Pre-Sale Support – Develop and create media plans to support the Sales team in securing advertising partnerships, delivering plans on time with <5% error rate. 

Efficient Workflow Ownership – Maintain an organized, up-to-date library of rate cards, product offerings, case studies, and planning templates that becomes a single source of truth for the Sales team. 

Exceptional Post-Sale Service – Support the Sales team with day-to-day client communication for active campaigns, ensuring flawless execution, timely reporting, and clear campaign performance communication to drive increased renewal rates and repeat business. 

Cross-Functional Collaboration – Partner with Sales, Ad Ops, and Client Strategy to ensure campaigns are implemented successfully, meeting or exceeding client KPIs. 

Revenue Impact – Support sales in driving national ad revenue growth by contributing directly to RFP responses, renewal pitches, and upsell opportunities. 

Client Satisfaction – Consistently deliver wrap reports and insights that highlight campaign value and set the stage for upsell/renewal opportunities, with client feedback captured through a structured process and translated into clear actions. 

In this role, you can expect to

• Support pre-sale execution by building accurate, creative media plans, partnering with Sales on RFP responses and proposals, and assisting with preparation and follow-up for client meetings. 
• Collaborate with key internal and external parties to ensure that advertising partnerships are implemented successfully to maximize client KPIs. 
• Support Sales in the preparation and delivery of campaign wrap reports, surfacing insights and upsell opportunities that position PlayOn for repeat and renewal business. 
• Partner cross-functionally to maintain and evolve key sales materials including rate cards, media plans, pitch decks and one-sheets, and delivery and wrap reports. 
• Forge strategic relationships with national brands and media/advertising agencies 
• Surface new, upsell, and renewal opportunities through proactive client engagement, research, and collaboration with Sales. 
• Effectively attain and communicate updates involving inventory, pricing, assets/specs, optimization solutions, content and ad calendars, and beyond. 
• Support revenue forecasting and reporting by accurately maintaining pipeline, inventory, and campaign data within internal systems. 
• Stay sharp on industry trends, advertiser and competitor activity, and leading sports media and sales strategies to inform planning, client conversations, and proactive partnership opportunities. 

To thrive in this role, you have

• Bachelor’s Degree and minimum 2+ years of experience in digital media sales (publisher or media agency preferred) 
• Hands-on experience building sales materials including decks, media plans, and wrap reports 
• In-depth knowledge of sports media, partnerships (athletes, brands, media), emerging media trends, content mediums, and social platforms  
• Excellent written and verbal communication skills 
• High energy and drive with strong organizational, presentation, and negotiation skills 
• Self-motivated with the ability to thrive in multiple sales environments (remote and in-person) and effectively work with others to achieve broader business results 
• Organized, strategic thinker who’s able to take concepts to reality 
• Strong written and verbal communication skills 
• Interest in and enthusiasm for high school and broader sports marketplace 
• Understanding of the digital landscape including Display, Video, Audio, Social, Branded Content, Events, Data/Targeting, Ad Measurement, and more 
• Fluent in MS Office (Excel, Word, PowerPoint, OneDrive) & GSuite (Docs, Sheets, GDrive) 

How You Play

• Ownership over Participation – You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.  
• Team over Stars – You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.  
• Growth over Comfort – You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.  
• Fairness over Popularity – You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.

Company Overview

PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life. 

Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again. 

When being there means everything, we make sure you never miss a moment.  

Why you’ll love working at PlayOn 

Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions. 

This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve. 

Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team. 

The Benefits We Offer

Multiple medical insurance plans to choose from 

Dental, vision life and disability insurance 

Employee Emergency Fund  

Company equity (stock options) 

Open PTO policy  

401K plan with company match 

Hybrid/flexible work environment 

Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.