Social Media Operations Specialist

About Us

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. We have over 2,700+ stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. 90% of Planet Fitness stores are owned and operated by independent franchisees.

At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do.

Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of!

For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!

Overview

The Social Media Operations Specialist will support the back-end infrastructure of the Planet Fitness social media ecosystem, with a focus on managing platform tools and systems that power both national and local digital channels. This role will be responsible for working closely with our social media team, social media vendors, and internal teams to maintain API connections, ensure data integrity and consistent functionality across all tools and platforms.

Key responsibilities include tracking and maintaining platform permissions, verifying local page integrations, troubleshooting access issues, and supporting the data hygiene and technical setup required for scalable social media and business listing execution. This position will also partner cross-functionally with public relations and external customer service agencies to enable success in managing member outreach and brand reputation across all digital platforms.

This role is based out of our Hampton, NH office and will be expected to follow our hybrid work schedule. 

Responsibilities

• Maintain and monitor back-end integrations and API connections across national and local social media platforms.
• Track and manage user access and permissions within Meta Business Manager, TikTok Business Center, and other social platform dashboards.
• Support onboarding and maintenance of local club pages, ensuring proper connection to publishing and analytics systems.
• Troubleshoot access, connection, and tagging issues with external partners and platform support teams.
• Partner with internal teams and external vendors to ensure accurate data flow across Salesforce, Sprinklr, and other digital tools.
• Maintain up-to-date documentation of platform workflows, processes, and permissions
• Identify and recommend opportunities for operational and systems improvements.
• Act as the liaison between external business listing partners/tools and franchisees, Field Marketing, Operations and other internal stakeholders.
• Keeps watch of all social media activities related to the brand and works alongside external and internal partners to enable great member experiences and minimize risk to the brand.
• Leads club page expansion and reputation management and online listing needs.[KP1] 
• Manage the full credential lifecycle for all social media accounts and related integrations (Meta Business Manager, TikTok Business Center, Sprinklr, Salesforce, etc.): create, rotate, revoke, and store login credentials securely.
• Own the local activation of comped memberships for agency partners, creators, PFFs, and influencers.
• Ensure timely delivery of Meta leads to local teams.

Qualifications

• Bachelor’s degree in Communications, Marketing, English or related discipline
• 2+ years of experience in social media or digital marketing
• Passionate user of social media & digital technologies with strong knowledge of social media best practices
• Excellent writing, proofreading, and copy/editing skills
• Strong computer literacy (Adobe Creative Suite, PowerPoint, Google Drive and Microsoft Office)
• Experience collaborating across departments and teams in high pressure situations
• Strong attention to detail, efficient, and organized with an ability to establish priorities and objectives
• Excellent presentation and communication skills along with the ability to communicate effectively across all levels of the organization
• Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally
• Dedicated learner with a natural curiosity for consistent growth
• Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment
• Cooperative team player with an upbeat, positive, “can-do” attitude!

Perks

• Hybrid work schedule out of our Hampton, NH Club Support Center
• Competitive salaries and comprehensive benefits package, including medical, pharmacy, dental and vision benefits
• Generous vacation/holiday pay
• Volunteer days off 
• 401(k) Retirement
• Employee Stock Purchase Program
• Childcare reimbursement
• Pet care reimbursement
• Tuition reimbursement
• Free learning and development programs
• Discount programs, including vacations, theme parks, shopping, meal delivery services & much more
• Company-sponsored social events
• Free Black Card membership and fun exercise incentives
• Access to our private gym at the Hampton, NH Club Support Center, complete with locker rooms and Black Card area
• Delicious, healthy breakfast and lunch options served at our Club Support Center café

Note to Applicants: We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver’s license number) as part of the initial application process.

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