Senior Analyst- Industry Offers- US Small Business Customer Engagement Marketing - job 2 of 3

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

American Express Global Commercial Services (GCS) is a leader in supporting small business owners and larger companies with products and services to help them run and grow their businesses. The US Small Business and Middle Market segment (SME - Small and Medium Enterprise) is the largest GCS customer segment, with tremendous growth momentum, and continues to be a key area of investment and focus for our company. 

The US Small Business Customer Engagement team sits within the GCS Marketing organization and focuses on spend growth, rewards and offers, and marketing capabilities to better meet the needs of our Small Business Card Members. Our team’s goal is to inspire our customers to deepen their loyalty and expand their relationship with American Express.

Specifically, the Industry Marketing team focuses on driving loyalty and cardmember engagement through industry-specific marketing programs. The Sr. Analyst is a crucial role on the GCS Industry Marketing team, working in partnership with one other B30, to help lead the creation, execution, and promotion of GCS industry offers. This role will not only have ownership of execution workstreams but will also have the opportunity to influence and design program strategies in close partnership with the B35. This role has high visibility with leadership and across multiple partner teams.

Responsibilities Include:

• Manage the execution workstream for 5+ industry offer campaigns across multiple Amex Offers platforms and partners
• Collaborate with analytics on offer targeting and strategy
• Own creative development and execution of one-off emails promoting Industry Offers and Industry-specific loyalty messaging
• Maintain and communicate team reporting through rigorous program performance forecasting and tracking
• Analyze campaign performance to inform enhancements and optimization of future campaign strategies
• Partner with team to manage budget and partner payments through PO process
• Partner with internal teams (GMNS, Product, etc.) to align strategies on industry and enterprise focused initiatives

Preferred Qualifications:

• Bachelor's degree with 2+ years' experience in marketing 
• Highly collaborative and comfortable in a cross-functional environment, with ability to develop strong relationships both internally and externally
• Project management experience with meticulous attention to detail
• Strategic and creative problem solver with intellectual curiosity, passion for challenging the status quo to proactively find opportunities, and ability to anticipate challenges while providing solutions
• Strong communication skills, both written and verbal, with ability to tell a story leveraging qualitative and quantitative evidence 
• Proactive self-starter with ability to navigate complex processes independently and prioritize across multiple projects 
• Enthusiastic and curious; comfortable in a fast-paced, rapidly changing environment 

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions