41348604719- Creative Strategy Associate Manager
Position: Creative Strategy Associate Manager
Job Type: Full-Time - 100% Remote
Working hours: US Timezone, PST
About our client
Our client was founded by a renowned makeup artist on the belief that the world doesn’t need more beauty products, it needs better ones. They focus on clean, strategic, high-performance formulations designed to work across all skin types and tones. With a philosophy rooted in simplicity and effectiveness, their products are created to be as easy to use as they are to master—representing a distilled lifetime of beauty expertise.
About the Role
The Associate Manager, Creative Strategy will be responsible for developing and optimizing highly effective, performance-driven paid social ads that support our client’s growth. Reporting to the Director of Creative Strategy, this role focuses on writing engaging, conversion-optimized scripts, collaborating closely with editors and marketing teams to test and iterate creative concepts, and leveraging data insights to refine storytelling for direct-response success.
The ideal candidate brings a strong understanding of social-first video content, a sharp ability to analyze ad performance, and a passion for merging creativity with measurable results. This role is a great fit for a strategic thinker who can turn marketing objectives and performance data into compelling, revenue-driving creative.
What You’ll Do
- Develop and iterate high-performing ad creative across paid social platforms (Meta, TikTok, YouTube, and other paid/organic channels) with a focus on conversion, engagement, and ROAS.
- Write compelling, data-driven scripts and creative briefs for video and static ads that drive direct-response performance.
- Collaborate with video editors to execute best-in-class direct-response ads, ensuring strong storytelling, pacing, and visual appeal.
- Analyze ad performance metrics (CTR, CPA, ROAS, etc.) and translate insights into creative optimizations, new iterations, and testing hypotheses.
- Lead pre-production and post-production workflows, ensuring smooth execution from concept to final deliverable.
- Identify top-performing ad concepts, trends, and hooks from both internal testing and the broader social media ecosystem to inform creative strategy.
- Partner with the Growth Marketing team to ensure creative execution aligns with business objectives, audience insights, and platform best practices.
- Collaborate with influencers, UGC creators, and external partners to source and refine content for whitelisted and partnership ads.
- Stay on top of industry trends and competitor strategies to continuously test and refine Brand’s paid media creative approach.
- Champion a culture of creative experimentation, continuously testing new storytelling angles, ad structures, and messaging frameworks to drive ad performance.
Who You Are
- 2+ years of experience in performance-driven creative strategy, content development, or video production, preferably within e-commerce, beauty, or direct-to-consumer brands.
- Strong understanding of social-first direct-response video content, including best practices for paid Meta, TikTok, and YouTube ads.
- Exceptional writing and storytelling skills, with a focus on conversion-driven ad scripts.
- Experience analyzing ad performance metrics and leveraging insights to optimize creative.
- Ability to iterate quickly, test new ideas, and pivot creative based on data insights.
- Experience collaborating with video editors, ensuring seamless execution of direct-response ads.
- A strong eye for aesthetics, pacing, and narrative flow, with the ability to direct video content for maximum engagement and conversion.
- Proven ability to work cross-functionally with marketing, growth, and influencer teams to align creative execution with business goals.
- Highly organized, detail-oriented, and able to juggle multiple projects in a fast-paced, performance-driven environment.
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