Marketing Manager
About Parspec
Founded in 2021, Parspec is revolutionizing the materials supply chain for the $15 trillion USD construction industry by digitizing and organizing the industry's product data. Our proprietary AI technology maintains a current and comprehensive catalogue of millions of products, enabling our customers to identify products that best meet their needs–instantly. Trusted by top designers, builders, distributors, manufacturers, and sales agents, and backed by leading venture investors, Parspec is paving the way for a more innovative, connected, and sustainable future in construction.
Join us in building transformative technology that reshapes one of the world’s oldest and largest industries.
The Opportunity
We are seeking a Marketing Manager who thrives at the intersection of storytelling, go-to-market strategy, and content execution. Reporting to the Head of Marketing, you will own Parspec’s product marketing and content function, leading key product launch campaigns, driving messaging and positioning, and producing high-impact content that fuels pipeline growth and sales enablement.
You’ll be responsible for setting the content cadence across channels (web, email, social, paid, etc.) and supporting sales with collateral tailored to specific personas, accounts, and use cases. This role requires strategic thinking, cross-functional collaboration, and exceptional writing and communication skills.
Responsibilities
Content Marketing Ownership
Develop and manage a content calendar across key channels (blog, LinkedIn, newsletters, campaigns, etc.)
Write and oversee production of blog posts, whitepapers, case studies, webinars, videos, and sales collateral
Collaborate with internal SMEs, designers, and contractors to produce high-quality content that resonates with our audience
Product Marketing
Own and evolve product positioning, messaging, and value propositions in partnership with Product and Sales
Plan and execute go-to-market strategies for new product features and capabilities
Develop launch materials including pitch decks, solution one-pagers, email copy, FAQs, and internal documentation
Conduct competitive and market research to inform messaging, roadmap, and campaign strategy
Partner with PR resources to launch content to media or influencers
Sales Enablement
Partner with Sales to develop tailored decks, battle cards, and ROI/value calculators
Customize collateral for top-priority accounts and market segments
Equip the sales team with tools and training to improve adoption of messaging and collateral
Mandatory Qualifications
6–8 years of experience in product marketing, content marketing, or a related B2B SaaS marketing role
Experience developing go-to-market strategies and content for technical or enterprise software products
Experience developing 1:1 and 1:few ABM programs and content for enterprise customers
Outstanding written and verbal communication skills—you can distill complex ideas into clear, compelling messages
Strong project management skills with the ability to drive multiple initiatives from concept to execution
Comfortable working cross-functionally across Product, Sales, and Customer Success
Preferred Experience
Familiarity with the construction, manufacturing or industrial supply sectors
Early stage start-up experience
What We Offer
Competitive salary and discretionary bonus, plus equity options
Unlimited PTO policy
Medical, dental, and vision coverage
Flexible hybrid work environment
Regular team offsites and a budget for professional development
Join Us and Lead the Transformation!
At Parspec, we recognize that traditional job descriptions don’t always capture the full range of your unique abilities—and that’s perfectly okay. You may not meet every requirement, but if you bring a mix of experiences, fresh perspectives, and a passion that aligns with our mission, we want to hear from you!
The Parspec team believes that varied backgrounds drive better outcomes and fuel innovation. We are a team of self-starters who lead from every seat. We think big, set a standard of excellence, and are committed to diversity and a discrimination-free workplace. We welcome applicants from all walks of life to join us and help shape the future of our industry.
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Parspec is transforming how $5 trillion in construction products are sold annually around the world by digitizing and structuring the industry’s product data. We are building a digital platform that helps buyers quickly identify the right products...
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