Manager, Social Media
About Us
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. We have over 2,700+ stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. 90% of Planet Fitness stores are owned and operated by independent franchisees.
At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do.
Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of!
For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!
Overview
The Social Media Manager will be responsible for leading day-to-day content planning, publishing, and engagement across Planet Fitness social channels. This role will require a deep understanding of platform behavior, cultural trends, and emerging formats, with the ability to translate those insights into actionable creative briefs, strategic recommendations and content suggestions that resonate with our community.
This person will be expected to stay ahead of what’s relevant online, proactively identify opportunities for the brand, continuously monitor KPIs to inform optimization, and help guide real-time and evergreen content development in tandem with the community management team. This position will work closely with internal stakeholders and external creative partners to ensure Planet Fitness shows up in a way that is timely, thoughtful, and aligned with our broader brand goals.
This role is based out of our Hampton, NH office and will be expected to follow our hybrid work schedule.
Responsibilities
- Lead the planning, publishing, and optimization of content across all national Planet Fitness social media platforms for organic and paid.
- Manage the master content calendar in alignment with broader brand, campaign, and promotional timelines.
- Be the voice of our consumer in social through proactive collaboration across the marketing department and other internal teams.
- Translate brand and business priorities into actionable briefs for creative, influencer, and agency partners.
- Work with social and public relations teams to create a more robust real-time, trending social strategy, ensuring that content is created, branded, and posted within 24 hours to remain relevant and timely.
- Act as an expert on current social media trends, practices, and technologies in content development and keep a pulse on emerging social platforms.
- Advocate for Planet Fitness in digital communities across the nation and search for real-time social media opportunities to engage with our audiences.
- Identify and recommend brand and creator partnerships that support our objectives. Assist with vetting and approval process for influencers and creators.
- Review patterns to identify areas of future focus and strategies. Track, analyze, and report on content reception, feedback from audience, and social growth metrics.
- Work collaboratively with external social media analysis team to set, track, and analyze social media goals and successes on each platform to measure and increase impact.
- Maintain working knowledge of graphic design, 15-second video, and photography to create real-time social content.
- Serve as an on-the-ground social content creator & producer during major national events such as New Year’s Eve in Times Square.
- Travel to local Planet Fitness clubs to capture fun, in-club content, as needed, to keep our social subject matter unique to PF.
- Lead proactive outreach and management of UGC usage requests.
Qualifications
- Bachelor’s degree in Communications, Marketing, English or related discipline
- 5+ years of experience in social media content creation and marketing communications
- Passionate user of social media & digital technologies with strong knowledge of social media best practices
- Strong grasp of analytics, tools (e.g., Sprinklr, Sprout, Dash Hudson), and performance optimization
- Experience managing or partnering with external creative and influencer agencies
- Excellent writing, proofreading, and copy/editing skills
- Demonstrated ability to grow online audiences through fun, engaging, and relevant content
- Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives
- Excellent presentation and communication skills along with the ability to communicate effectively across all levels of the organization
- Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally
- Creative, progressive, thought leadership with the ability to influence at all levels of the organization
- Dedicated learner with a natural curiosity for consistent growth
- Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment
- Cooperative team player with an upbeat, positive, “can-do” attitude!
Perks
- Hybrid work schedule out of our Hampton, NH Club Support Center
- Competitive salaries and comprehensive benefits package, including medical, pharmacy, dental and vision benefits
- Generous vacation/holiday pay
- Volunteer days off
- 401(k) Retirement
- Employee Stock Purchase Program
- Childcare reimbursement
- Pet care reimbursement
- Tuition reimbursement
- Free learning and development programs
- Discount programs, including vacations, theme parks, shopping, meal delivery services & much more
- Company-sponsored social events
- Free Black Card membership and fun exercise incentives
- Access to our private gym at the Hampton, NH Club Support Center, complete with locker rooms and Black Card area
- Delicious, healthy breakfast and lunch options served at our Club Support Center café
Note to Applicants: We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver’s license number) as part of the initial application process.
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Our mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone, where anyone – and we mean anyone – can feel they belong.
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