Senior Associate, Retention Marketing
Skills
- Experience in paid media marketing and retention strategies
- Strong creative brief building and cross-functional collaboration skills
- Proficient in analyzing platform data to generate actionable insights
- Excellent organizational and multitasking abilities
- Familiarity with email, SMS, and paid social platforms
- Analytical mindset with attention to detail
- Experience with reporting and web analytics tools
- Strong communication skills, verbal and written
- Ability to pivot and support evolving business goals
Responsibilities
- Build detailed campaign briefs to guide strategy and execution
- Serve as liaison between Paid Media and Creative teams for timely campaign launches
- Execute retention paid ads in partnership with the Paid Social team including QA and optimization
- Monitor daily channel performance including ad efficiency, cancellation offers, promotions, and campaign metrics
- Produce detailed reports on cancellation flow metrics
- Own the creative brief process from documentation to collaboration with Creative team for asset creation
- Manage production of sites assets, paid media, and mailer creatives for retention campaigns
- Design and maintain efficient cancellation deflection flows
- Collaborate with CRM team for cross-channel campaign planning and execution
- Support retention roadmap planning and ideation
- Document and archive channel campaigns for historical reference
- Create and execute testing plans to improve campaign effectiveness and scalability
Education
- Not explicitly specified, but implied relevant marketing or related education
Benefits
- Fully remote work experience
- Comprehensive medical, dental, and vision coverage including FSA
- 401K plan with employer match
- Quarterly bonus program
- Flexible PTO
- Two daily company-wide wellness breaks
- Free lunch on Tuesdays and Thursdays via Seamless/Grubhub
- Monthly wellness, internet, and cell phone stipends
- Annual learning and development stipend
- Wellness program including virtual sessions and No-Meeting Wednesdays
- Free meditation app membership (Headspace)
- Free Nutrafol product subscription
- Pet insurance and benefit programs
Average salary estimate
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