Lead Generation Specialist for Enterprise
Skills
- Lead generation and qualification
- Cold calling and email campaign management
- Social selling techniques
- Experience with prospecting tools like Apollo, LinkedIn Sales Navigator, Clay
- Marketing campaign development and execution
- Sales and marketing data analysis
- A/B testing and optimization
- Familiarity with sales platforms like Unify
Responsibilities
- Generate and qualify high-volume enterprise leads through cold calling, email, social selling, and targeted outreach
- Research and identify target accounts using prospecting tools such as Apollo and LinkedIn Sales Navigator
- Develop and execute lifecycle marketing campaigns to convert consumers and prospects to customers
- Create sales plays and sequences for scalable outreach in platforms like Unify
- Manage enterprise and growth email marketing campaigns to nurture leads through the sales funnel
- Track and report on lead generation metrics, pipeline ARR, conversion rates, and sales-qualified opportunities
- Optimize campaign performance through A/B testing and data-driven insights
Education
- Bachelor’s degree or equivalent experience preferred
Benefits
- Comprehensive health, dental, and vision insurance
- 401(k) retirement plan
- Equity participation as part of compensation package
Average salary estimate
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