Director, Demand Generation

Norm Ai

Norm Ai is redefining compliance at the world’s largest institutions. Our Regulatory AI platform turns legal code into AI code and automates critical workflows with purpose-built AI agents. Backed by $85 M from Coatue, Craft, Bain, Vanguard, Blackstone, Marc Benioff, and more, Norm Ai powers legal and compliance efforts for organizations managing over $18 T in assets.

Our team combines engineers from Palantir, Google, Meta, Stanford and MIT with embedded Legal Engineers from Harvard Law, Yale Law, top firms and regulators, ensuring every rule is applied accurately and audit-ready. Join us to help build the future of Regulatory AI.

This Role

Norm is hiring its first Demand Generation Director. In this role, you’ll own the entire growth marketing funnel, from identifying and standing up new channels, optimizing existing ones, and leveraging data to inform our go-to-market strategy. You will work across Sales, Marketing, and Product to build and scale a best-in-class growth engine. This is an exciting opportunity to get in at the ground floor, establish Norm Ai’s growth strategy, and grow the function.

This role is a great fit if you thrive in fast-paced environments, love blending creativity with performance marketing, and are excited to scale an AI-native business.

Core Responsibilities

• Lead growth marketing strategy across paid, organic, ABM, event, and experimental channels to drive qualified leads and pipeline growth.
  

• Architect and execute ABM strategies in close partnership with Sales to drive engagement and pipeline growth.
  

• Report regularly on KPIs, experiment outcomes, and pipeline contribution to the leadership team.
  

• Partner with Sales, Marketing, RevOps, and Leadership to optimize lead handoff and measure revenue impact across the funnel.
  

• Build and manage our marketing tech stack (Hubspot, Clay, GA4, LinkedIn Ads, and more).

Skills & Experience

• 5+ years of experience building and optimizing growth marketing strategies across paid, organic, ABM, and event channels.
  

• Comfortable owning the funnel from traffic to conversion.
  

• Structured analytical mindset, you love structuring experiments and telling a story with data.
  

• Entrepreneurial and experimental and not afraid to try (and fail at) new ideas.
  

• Experience with tools like Clay, HubSpot, Google Analytics, and Figma is a plus.

Nice to Haves

• Have experience scaling growth marketing in a fast-growing sales-led startup, particularly in AI and/or B2B SaaS.
  

• Have a track record of building and executing ABM programs in close collaboration with Sales.
  

• Have a strong network in the growth marketing community and stay current on the latest trends, tools, and innovations, especially in AI and marketing automation.
  

• Demonstrated success using AI in your day-to-day workflow

Comp and Benefits

$150,000-200,000 a year plus equity.

The range displayed in this job posting reflects the minimum and maximum target for new hire salary for this position. Within the range, individual pay is determined by various factors, including job-related skills (as uncovered during the interview process), experience, and relevant education or training. Please note that the compensation details listed here reflect the base salary only, and do not include equity or benefits. We offer a competitive salary along with equity compensation. Our comprehensive benefits package includes a 401(k) plan with an employer match. Employees enjoy top-tier insurance coverage, encompassing health, dental, hospital, accident, and vision plans. For candidates needing to relocate to NYC, we provide relocation reimbursement. You'll thrive in our fast-paced learning environment where professional growth is constant.

We embrace a flexible hybrid model, typically in-office 3-4 days per week.

If you’re interested in the role but aren’t sure whether you’re a good fit, we’d still like to hear from you.