Manager, Marketing Analytics & Measurement
About Ovative Group:
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.
About the Measurement Solutions Team:
Measurement Solutions leverages data & analytics to measure marketing performance and drive action to maximize the impact of marketing
We unlock enterprise value for clients through the adoption & use of actionable and impactful data solutions and measures of marketing success
We implement, drive client buy-in, and drive usage of Ovative Measurement products & approaches (eg: EMR), & future O/g measurement products to maximize media impact
We validate and unlock additional opportunities through testing and advanced analytics
We work side by side with client and media teams to maximize marketing performance
About the Role:
In this role you will serve as a leader on our Measurement Solutions team to help clients get the most value from marketing measurement. You will be accountable for client engagement on marketing measurement for 2-3 clients. You will be responsible for the development, direction, strategy, profitability, and success of your client engagements. You will also have up to two direct reports, for which you will lead & partner with them on their development & project work.
The overall measurement work you are responsible for is focused on connecting the dots between data, analytics, & business realities to drive forward marketing activation value for large-scale marketing clients. This role will be the main point of contact for the client and have a significant client engagement need (including creating & presenting deliverables to client leadership, up to the C-level). The client relationship management will require strong communication and partnership skills (as well as Measurement & Marketing expertise). Our approach to marketing measurement is a key differentiator of Ovative group.
You will need to be an expert (at the high level sense) at how marketing measurement technology works and the strategy for how to leverage it to move forward marketing activation (testing, analysis, etc) to unlock tangible business value for clients. Note, you will be supported by other experts at Ovative (Paid Media, Data Science, etc). You will also help evolve proprietary marketing technology products created by Ovative by providing direction & input on how to best improve our capabilities.
Responsibilities of a Manager, Marketing Analytics & Measurement:
Client Engagement:
Manage client engagements by identifying workplans, workstreams, and deliverables; Deliver on project plans in-partnership with clients / leadership
Work with Ovative client leaders to review services, identifying areas for improvement and altering strategies and scope
Provide business development support, assisting with strategy/messaging and liaising with prospective clients to refine scopes of work
Lead strategy of client digital marketing activation roadmap & vision
Team Leadership & Empowering Others:
Define and drive strategy across team structure, roles, development, and clients
Play a leadership role on Measurement Solutions
Work with internal Ovative teams to come up with marketing solutions/value-add plays
Lead development for up to 2 direct reports
Structured thinking:
Address complex, open-ended analytics requests in a structured manner
Identify & focus on what matters most to move the client's business forward
Structure activation work and communication to drive most critical/fundamental business goals
Subject matter expertise:
Apply best practices to analyze client media performance data to identify trends and opportunities for improvement
Lead client work that translates into business insights and actionable recommendations
Develop deep understanding of marketing measurement technology and how it impacts data/analytics/clients-business
Requirements:
- 4+ years (or 3+ years + MBA) of experience working with clients (internal or external)
At least 1+ years of experience managing direct reports
Excellent communicator & collaborator between multiple client & internal teams (Structured thinking extra helpful)
Able to connect complex marketing data & situations into tangible business path forward for clients
Experience within marketing industry (digital marketing preferred)
Must be able to thrive working in ambiguous situations
Preferred:
Experience related to in-marketing testing for marketing investments (Ex: Incrementality test using a holdout of a geographical area or customer holdout)
Experience with digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc)
Experience using Sequel to gather data or run analytics on datasets
Experience working with MMM/MTA marketing models
Experience communicating and partnering with high-level partners (Directors, VPs, CMOs, CFOs, etc).
Pay Transparency
At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.
For our Manager positions, our compensation ranges from $79,000 to $132,000, which is inclusive of a 20% bonus.
Benefits of Working at Ovative Group:
We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.
Culture:
Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.
Compensation and Insurance:
We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.
We’re rewarded fairly and when the company performs well, we all benefit.
Tangible amenities we enjoy:
Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Flexible paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day
Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!
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