Retention Marketing Specialist
Meds.com is a rapidly growing consumer technology firm operating a suite of healthcare businesses, including our flagship brand BlueChew. Our mission is to better patients' lives through innovative healthcare solutions. With a team of 300 professionals across various specialties, we've built scalable pharmacy, telemedicine, and e-commerce platforms using cutting-edge technology. As we continue our accelerated growth trajectory, we're launching new products to expand our patient base and accelerate growth. Join us in tackling exciting challenges at the intersection of healthcare and technology.
We’re looking for a Retention Marketing Manager to own the full lifecycle marketing strategy, driving engagement, loyalty, and long-term customer value. You’ll play a key role in building relationships with customers, reducing churn, and improving lifetime value. Join our team in our Austin, TX office — we’re looking for someone who truly values and enjoys working in the office, not just tolerates it.
- Own and execute end-to-end customer retention strategies across onboarding, engagement, and reactivation
- Develop and launch lifecycle campaigns across email, SMS, push, and in-app channels
- Partner with Product and CX to reduce friction points and improve customer satisfaction (NPS, CSAT)
- Segment audiences based on engagement, behavior, and churn risk to deliver personalized experiences
- Build, test, and optimize win-back, loyalty, and referral programs
- Monitor and report on retention KPIs such as churn rate, repeat purchase rate, and LTV
- Leverage insights from analytics and testing to continuously improve lifecycle performance
- 4–6+ years of experience in retention, lifecycle, or CRM marketing, ideally in a DTC or subscription-based business
- Hands-on experience with marketing automation platforms (e.g., Klaviyo, Braze, Iterable)
- Strong understanding of customer segmentation, engagement strategy, and retention levers
- Proven ability to build and execute multi-channel lifecycle campaigns
- Analytical mindset with the ability to interpret performance data and optimize accordingly
- Strong collaboration skills with Product, CX, and Creative teams
- 100% company-paid Medical, Dental, Vision premium coverage, plus Short-Term Disability and Life Insurance.
- 401K with company match
- Paid time off and company-paid holidays
- Enjoy free daily lunch
We are looking for top talent that wants to make a measurable impact in an exciting, fast-paced environment.
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